Jan 8, 2009 113 reads by Navneet Kaushal

A thread at WebmasterWorld is reporting that Google is testing a new AdWords budgeting option named Timeframe. The help document explains this a bit better.

“With a daily budget, lower traffic days may mean that your ads receive fewer impressions and have some budget leftover. We don't use this leftover budget, but we do attempt to compensate for the loss in traffic by serving impressions up to 20% over the daily budget on high traffic days. However, some high traffic days require budget flexibility beyond this amount.

With a monthly budget, we'll adjust your budget automatically each day to meet traffic demand while still respecting your budget for the calendar month. For example, if your ads often receive less traffic on non-business days during a month, we'll apply your unused budget to remaining business days to take traffic fluctuations into account.”

Timeframe is the new adwords budgeting option that allows the advertisers to adjust their daily budget based on their traffic to reach a set dollar budget as per the calendar month automatically.

Tune in to Google help document for more information.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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