Jonathan Hochman at Search Engine Land has put forth, twelve very interesting tips and suggestions that would enable a user to write search friendly HTML codes.
Some of these tips are:
- It is imperative that each page has a unique <title> and <meta name="description" content="This is a sample.">. Don't put these in server side includes.
- The description should be the first one or two meaningful sentences of content unless you are told otherwise.
- Use heading tags, unordered lists and numbered lists to organize content rather than spacer graphics and nested tables.
- Use the simplest URLs. Link to "/" instead of "/index.php" or "/news/" instead of "/news/index.php".
These are just half of the steps mentioned in the post. To read the full post, please visit .
The idea behind these 12 steps is that, with the help of this information, a user would be able to make the website work better,make pages look good on different browsers and mobile devices, cause pages to load faster, save money, and boost search traffic.