Jun 11, 2008 113 reads by Navneet Kaushal

Jonathan Hochman at Search Engine Land has put forth, twelve very interesting tips and suggestions that would enable a user to write search friendly HTML codes.

Some of these tips are:

  1. Don't repeat yourself. Use server side includes for headers, footers, menus, and standard <head> items such as links to CSS documents and external JavaScript files.
  2. It is imperative that each page has a unique <title> and <meta name="description" content="This is a sample.">. Don't put these in server side includes.
  3. The description should be the first one or two meaningful sentences of content unless you are told otherwise.
  4. Make all links and references to images, CSS and JavaScript root relative by starting them with a slash, "/". If you use Dreamweaver, set the "Links relative" option to "Site root" in the Site Definition wizard. Root relative links don't break when files are moved from one directory to another.
  5. Use heading tags, unordered lists and numbered lists to organize content rather than spacer graphics and nested tables.
  6. Use the simplest URLs. Link to "/" instead of "/index.php" or "/news/" instead of "/news/index.php".

These are just half of the steps mentioned in the post. To read the full post, please visit .

The idea behind these 12 steps is that, with the help of this information, a user would be able to make the website work better,make pages look good on different browsers and mobile devices, cause pages to load faster, save money, and boost search traffic.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
Most popular Posts
Upcoming Events
Events are coming soon, stay tuned!More