Jan 22, 2009 113 reads by Navneet Kaushal

It is not just about Microsoft.com or Msn.com that have an infinite number of URLs, infact a lot of sites are have unlimited URLs. So the question that now arises is how to optimize big sites?

Jeremiah Andrick over at the Live Search Webmaster blog is offering wonderful tips for optimizing your large sites for search!

His first tip: Canonicalization/ Normalization. That means exposing URL per piece of content to the engines.

What's next? Have a look at some of the optimization related problems that can occur due to multiple URLs and the conversions that should be made: :

  • Add or remove the trailing /
    • http://www.mysite.com/ to http://www.mysite.com
  • Remove the index or default
    • http://www.mysite.com/default.aspx to http://www.mysite.com
    • http://www.mysite.com/en/us/default.aspx to http://www.mysite.com/en/us
  • Avoid CamelCase — convert your text to lower case
    • http://www.mysite.com/FooBar/ to http://www.mysite.com/foobar
  • Remove query string variables or rewrite to readable URLs
    • http://www.mysite.com/downloads/details.aspx?FamilyID=ab99&displaylang=en to http://www.mysite.com/downloads/en/family/ab99
  • Remove Port Numbers
    • http://www.mysite.com:8080/ to http://www.mysite.com
  • Avoid exposing secure HTTPS version
    • https://www.mysite.com/en/us/ to http://www.mysite.com/en/us

Read all of Andricks' recommendations, click here.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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