A few months ago, we had a post on how personalized search would affect both SEO and Spam.
- Make sure your title tags and descriptions are well written and have a strong call to action. Your organic click-through rate will become more important. Take the recent patent application from Microsoft that is using Ă˘â‚¬Ĺ“triplet data setsĂ˘â‚¬Âť to personalize your results based on what users have previously clicked on.
- Leverage social networks. You should have an official company/site profile on every social network you can, and keep them active as much as possible. The most active users are often prominently placed on the home page which will generate a lot of traffic.
- Build cool widgets with some actual functionality for personalized home pages. All the major engines will eventually have personalized home pages allowing you to add your own tools and services from your favorite sites.
- Prominently market those widgets you just built on your website, and keep improving them. ThereĂ˘â‚¬â„˘s going to be some churn as people add new tools and remove outdated ones from their home pages.
- Increase the prominence of your bookmark buttons. Before personalization if your users generally purchased during their first visit and were one time customers, the prominence of your bookmark buttons was less important. Now even if the likelihood of them returning is low, a social bookmark is another piece of data that will build trust in the eyes of the search engines and should be taken advantage of. After they convert casually ask them to bookmark your site on del.icio.us/Furl/Google Bookmarks/Yahoo MyWeb/Whatever. A bookmark is much like the link of old.
- Concentrate on user engagement and stickiness. Search engines are already measuring events and time stamping those events. Keeping users on your site and keeping them engaged will play a prominent role.
- Blog. Consistently. This should go without saying, but IĂ˘â‚¬â„˘ll say it anyway. A blog just goes into another network building a significant amount of trust if done correctly and it keeps user engagement at a high level.
- Prominently market your feeds. If you think search engines are not trying to figure out how to integrate feed data into their algorithms, you should go sell vacuum cleaners (door-to-door only). This goes back to #7, but if your users canĂ˘â‚¬â„˘t find the blog that youĂ˘â‚¬â„˘ve worked so hard on there isnĂ˘â‚¬â„˘t much point.
For more on the article read 8 Ways To Optimize For Personalized Search.