In a recent interview by Eric Enge, Bing's Sr. Product Manager, Duane Forrester highlighted important pointers on how your website and pages can rank high in Bing's search results “in my view the priorities for websites are content, social media and link building, in that order.”
Whilst there were many great recommendations made in the interview, the key points noted are:
A complete user friendly experience:
User friendly website and pages, which includes great content, will get you in the good books of Bing. Duane said “when you delight someone with the best user-experience possible, we pick up all those signals that person shares about their delight, and those signals will help influence our perception of your quality.” All in all this means, “The end goal of everything we do at Bing is to provide a better result set for a searcher.”
Additionally in many of Duane’s responses there is reference to how Bing makes use of click-thru-rate (CTR) and user experience on a webpage to help them determine your webpage's rankings in the search results. This suggests that it extremely vital that you develop good landing pages for your visitors to interact with. A high bounce rate will lead to Bing devaluing your page.
The Social Element:
When asked by Eric if “Social media has become an important input to search.” Duane Forrester discussed, “Yes, in my view the priorities for websites are content, social media and link building, in that order. Think of it as a three-piece pie. At some point, social could be more important than content, but that assumes you have excellent content in place.”
This asserts the massive impact of social media on the way that your website performs on Bing. Personally, I think this is the one most important aspect to be considered from the interview. So basically, as part of your SEO plan ensure your website gets more social. For example, get more Facebook Like and Shared, Tweet away, stay active on Google+ and other rather influential social networks.
RSS Feeds and XML sitemaps:
To ensure that Bing views your sites he emphasizes the importance of making use of valid XML sitemaps and RSS feeds “things like RSS are going to become a desired way for us to find content”. As for the site maps he informed that, “Your Sitemaps need to be clean. We have a 1% allowance for dirt in a Sitemap… If we see more than a 1% level of dirt, we begin losing trust in the Sitemap”. So if you want Bing to see your websites, ensure you update your feeds regularly and make sure it done error-free.
The page performance factor:
“Bing does not use page performance as a ranking factor.” While it would appear from what Duane first said in the interview that load time of the page does not play a role in determining the page rank. However later on in the interview he contradicts this assertion by saying, “provide the searcher with the fastest possible answer to their question.”
This suggests that there certainly is some significance on the page performance that is taken into consideration bearing in mind all other factors are equal. Consequently, we would recommend that you make sure that your website does loads quickly because if you don't you are at a risk of loosing out on your Google rankings because you followed Bing’s rather contradictory suggestion.
To learn more about Bing's tips for SEO read the full interview.Tips and Tricks On How To Improve Rank In Bing! ,