Mar 10, 2009 114 reads by Navneet Kaushal

It was not long back when we had covered that Google can crawl more than 100 links per page, but still it is not in a favor of a document with more than 100 links.”

Now Matt Cutts on his blog is explaining as to why one should keep the link count on one page less than 100. Here is what he has to elaborate on the issue:

“The original reason we provided that recommendation is that Google used to index only about 100 kilobytes of a page. When we thought about how many links a page might reasonably have and still be under 100K, it seemed about right to recommend 100 links or so. If a page started to have more than that many links, there was a chance that the page would be so long that Google would truncate the page and wouldn’t index the entire page.”

According to Google Guidelines also,
“Keep the links on a given page to a reasonable number (fewer than 100).”

But what if it is manadatory to have more than 100 links per page. What if some one has not done intentionally, will Google still consider it spammy? Here is what Matt Cutts has to say on this:

“But in some cases, it might make sense to have more than a hundred links. Does Google automatically consider a page spam if your page has over 100 links? No, not at all. The “100 links” recommendation is in the “Design and content” guidelines section, and it’s the Quality guidelines that contain the things that we consider webspam (stuff like hidden text, doorway pages, installing malware, etc.). Can pages with over 100 links be spammy? Sure, especially if those links are hidden or keyword-stuffed. But pages with lots of links are not automatically considered spammy by Google.”


Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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