New TLDs, not Really Good for a Ranking Boost, says Google!

Mar 17, 2012 | 1,997 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

Matt Cutts on his Google+ page wrote that new TLDs will not help the raking of the websites.

He said, “I don’t expect a new TLD to get any kind of initial preference over .com, and I wouldn’t bet on that happening in the long-term either.”

This came as the response to a claim in markingmag.com.au, where the CEO of a Domain Registrar said that new TLD web addresses will be given priority by Google as over .com.

Here is what Matt exactly wrote, “I read a post by someone offering new top-level domain (TLDs). They made this claim: "Will a new TLD web address automatically be favoured by Google over a .com equivalent? Quite simply, yes it will."

Sorry, but that's just not true, and as an engineer in the search quality team at Google, I feel the need to debunk this misconception. Google has a lot of experience in returning relevant web pages, regardless of the top-level domain (TLD). Google will attempt to rank new TLDs appropriately, but I don't expect a new TLD to get any kind of initial preference over .com, and I wouldn't bet on that happening in the long-term either. If you want to register an entirely new TLD for other reasons, that's your choice, but you shouldn't register a TLD in the mistaken belief that you'll get some sort of boost in search engine rankings.”

4.thumbnail New TLDs, not Really Good for a Ranking  Boost, says Google!

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail New TLDs, not Really Good for a Ranking  Boost, says Google!
4.thumbnail New TLDs, not Really Good for a Ranking  Boost, says Google!