Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.
Some of the most successful content creators do exactly that consistently. In this post, I’ll show you the questions you can ask of yourself (or your business) to come up with great content ideas based on what you already know, and offer specific examples of successful content that people are creating for each question.
One of the things I love about spring is getting the chance to take stock of the things I have around my home and do some deep spring cleaning to clean out all the gloom from the winter. Spring-cleaning is not only perfect to do around the home, but it is also incredible for your web content. That’s right, you can spring clean your content to make it better and stronger than ever. I am going to take a look at this and give you some excellent tips to spring clean your content.
Social media is often more of the soft sell, community-building aspect of your marketing, at it’s core, it’s still trying to influence customers and potential brand advocates to like, share, and positively respond to your posts. When you think about how to do that, you have to think about Robert Cialdini. His six principles of persuasion have been the gospel for everyone from your local car salesman to fund raising organizations to telemarketing firms.
As social media continues to change the way people communicate, it has become an increasingly important tool for small businesses. Let’s face it: Twitter, Facebook, and LinkedIn aren’t going away. While many social media platforms began as a way to connect friends and family, it’s become the norm for all types of business to have some sort of social media presence.
93 percent of marketers use social media for business — with more than 1.15 billion registered Facebook users and more than 550 million registered Twitter users (and many, many more users across other networks), it just makes sense to reach people through the medium. However, just because marketers are on social media doesn’t necessarily mean they’re using it correctly.
Search Engine Optimization
Knowing SEO is great. Knowing copywriting is great. But when you can do BOTH? That’s when you can slap a big ol’ “S” on your chest……because you’ll be unstoppable. And today I have something that will make you feel like you have SEO superpowers: 16 insanely actionable SEO copywriting techniques that you can use right now.
Digital marketers must make projections when creating strategies for SEO, PPC, social media and even conversion rate optimization. This usually happens when a client or prospect asks for some idea of what can be achieved when signing up for the service. Or for an in-house SEO or SEM, it would occur at the beginning of a new project or campaign.
It’s the one type of email that you can almost guarantee will be opened or at least saved for later in case there is an issue with the order. Unfortunately this type of email has traditionally been managed by the IT department that has often sent plain text receipts from a separate system which offers no tracking, limited HTML support and no advanced personalization features.
Email is the most effective forms of digital marketing and an essential component of every campaign. A great way to build your email list is to offer a newsletter. Simply placing an opt-in form on your website isn’t enough to build a large subscriber list. Sure, you will get the occasional subscriber here and there, but if you want to aggressively grow your list consider these five options.
Search engine optimization, when implemented properly, can help your store rank higher in search engine results and deliver a steady stream of traffic and sales, day after day, week after week, month after month. This makes SEO ultra-valuable for ecommerce merchants in a world where paid ads keep getting more expensive.