Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.
You know by now that content marketing isn’t static. Things are always changing. How will you stay ahead of those changes? You must learn how to predict upcoming changes by recognizing the events that initiate them. So, here are 7 changes in content marketing that will impact your business in the next year, along with the reasons why these changes are taking place.
As writers and content creators, it’s our job to take the jumbled mess — everything our company does, offers, or sells — and make it come to life for the would-be buyer; to help them see it, feel it, and to make it real. However, when you create content for an audience, you’re indebted to them.
Search Engine Optimization
I’m not talking about the cost to hire a good SEO agency, I’m talking about the internal costs to perform the work. The backlink checkers, the rank trackers, the keyword analyzers – the list goes on. At one point in my career I was spending upwards of $8,200 a month on tools alone. Luckily, we live in the age where website owners build free tools in exchange for website traffic, leads and upsells. Knowing where to find these websites will save you thousands.
Everyone is asking the question: What does it take to get high rankings on search engines? The answer just might lie in looking at some of the highest-ranking websites on the web. Though many of their marketing tactics will not apply for gaining rankings as a small business, there are several things that small and intermediate-sized businesses can learn from the highest-ranking websites’ SEO tactics.
If your website is already ranking for your targeted keywords but you are not in the top positions, you can gain tremendous benefit by focusing on improving your existing search engine ranking. Improving your existing rankings will help you achieve a higher click through rate and increase website traffic and lead generation because you are showing up closer to the top of the page. Studies have shown that the number one organic result gets approximately 32.5% of clicks, compared to only 2.4% for the tenth position.
Have you wondered why your content isn’t getting the “likes”, comments and shares you want? It’s a common problem and it’s one of the questions I’m asked a lot. Often, I’ll take a look at their social media profiles and it’s immediately evident to me. There can be a lot of reasons why people aren’t interacting with your social media content,yet usually it comes down to the same things.
Getting exposure to your website often begins with social sharing, but getting the ball rolling on shares can be difficult. That’s why it’s important to optimize your existing social media profiles and content for quick and easy sharing. With the right optimization, you can take what you already have and make it more effective.
People don’t remember subscribing to your email list:This is why you’ve got to ensure your email campaigns remain relevant, engaging and timely. To your subscribers, everything else is spam, and you don’t want your subscribers to think you are a spammer. People like to report emails as spam when they should really hit “unsubscribe” . Therefore you should make it as easy as possible for your subscribers to remove themselves from your list.
How much time do you spend thinking about following up with your sales prospects? Do you take the time to create thoughtful and unique responses to reach back out to your prospects, or do you just mindlessly send them canned garbage? Most follow up emails are awful, and belong in the trash.
Content marketing and SEO live in parallel universes. Great content is usually optimized for search simply by the nature of its high quality and quantity.
The problem occurs, however, when content marketers lose sight of their goals and, therefore, fail to have the correct perspective on the techniques that back up the findability of great content. Your content marketing goals should drive your content marketing practices and techniques.Top 10 Digital Marketing Articles of this Week: 10th July, 2015!,