Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.
Trends in organizational structure, machine generated content, and video content could drive changes in ecommerce marketing next year, as small and mid-sized retailers increase their content creation efforts. Content marketing is one of the most important areas of ecommerce promotion. It will continue to grow in 2016. So it is worth watching for trends that could change how content is done or how much money is spent doing it.
Though marketers are aware that “content is king,” brands that underestimate the value of consumer insights will fail to create and publish anything of quality and lose engagement. Content is definitely king – we all know this. Search depends on optimized content, social is fueled by sharable content, video with value wins the day. So here’s the problem: everybody keeps talking about the importance of content, but when it comes to actually creating and publishing great content, most brands still fall short.
Search Engine Optimization
You know that search engine optimization is an ever-changing strategy. It’s never going to stay the same, especially when you consider that new technology regularly changes the way that users surf the web. For example, every time a new social media platform pops up there’s the possibility of it being a game changer. This means that you need to keep on your toes as far as keeping up with the latest SEO trends are or you’ll quickly find that your competition is completely overrunning you.
Let’s face it, you can do all the SEO in the world but if you’re not converting the visitors that land on your site from browsers to subscribers and eventually sales then you won’t make it very far. There are hundreds of tools in the market all claiming to do the same thing-make your life easier. While some of them deliver on their promises, a lot don’t.
If you run a company that depends on local customers, then local SEO is vital for your business. Local SEO is a subset of search engine optimization that helps people in your area find you on the search engines. Getting your local SEO plan dialed in is important because B2B and B2C consumers depend on the Internet to get the information they need to make purchase decisions.
Before diving into the specifics of the new Google+ updates, it’s important to address what these updates mean to social media marketers as a whole. In terms of marketing, businesses that want to reach people who are passionate about something will find it easier to do so with the new changes to Google+.
With all the new tools and platforms constantly emerging, it’s very easy to fall into the trap of thinking about social media through a tactical prism instead of a strategic one. The best social media strategic plans are tools agnostic, and set forth objectives and metrics that supersede any particular social venue. Nobody should “own” social media strategy in your organization.
Which templates generate the best engagement? What kind of ‘asks’ will get you closer to your goals? By the end of this article, you will be able to write a killer email template that will get your contacts opening your emails in a heartbeat. As a digital marketer who works primarily within the startup space, it is important to create low-budget marketing initiatives that drive growth but are still simple enough for a single (often non-marketing) person to carry out.
Need a quick way to entice someone to join your email list or register for your website? Give away something for free. By giving away something site visitors can download or access instantly, you can break through your readers’ hesitations about handing over their email addresses. And you earn their trust by giving them something useful immediately.
Link Building – What Is It?
Link building is a term describing the actions used to increase the number and quality of inbound links to a particular webpage. This tactic is important to ensure high rankings in search engines and is a proven marketing technique to increase brand awareness.Top 10 Digital Marketing Articles of this Week: 11th December, 2015!,