Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
You shouldn’t send paid traffic to a site that has no content in place for visitors to consume. Using paid traffic is dependent on you crafting content on your site. It’s not a good idea to build a complex paid membership site until you’ve built an audience of people to offer it to. Creating and selling memberships is dependent on you building an audience.
Static marketing content is as outdated as print-only newspapers. Just as day-old newspapers become litter in the streets, static digital content is useless to the average reader. With such an inundation of static marketing content, one piece hardly stands out from others, meaning brands blend and ideas fade. If you don’t know your target market and the key players within it intimately, you’re not going to have a good time!
Search Engine Optimization
The SEO techniques that you’ve come to know and respect primarily revolve around the almighty algorithm: The search engine’s quality team (at Google, Bing, Yahoo, etc.) determines what criteria it will include in its ranking system, then builds a mathematical formula that evaluates, retrieves, and displays the content that satisfies its terms. Today’s algorithms do a pretty good job of using input like keywords, content quality, and uniqueness to rank content by its relevance.
A sitemap makes it easier for search engines to find all your pages and posts, which helps you move up in search results. The webmaster tools help you spot problem areas with your site. And the meta/SEO tools make it easy for you to keep your site optimized for more exposure to the masses. Content needs to be fresh – not wilted, stale, outdated content that’s been on your site since 1999. To solve this dilemma, you can repurpose existing content. Or you can create new content via your blog.
If you’re struggling to grow your blog’s search traffic then you’re not alone. All in all, there are 7 parts to the strategy, and it may surprise you when learn that step 1 involves deleting almost half of your content. If your blog has been up and running for a while, and has a reasonable amount of pages, it’s well worth running a content audit that will help you. Find low quality/under performing posts that would require updating or removing.
How do you measure customer engagement? If you’re like most marketers, it’s all about the revenue. And while revenue is important, much of what you think about customer engagement is changing considerably. People are tired of being marketed to like brainless zombies, and instead want their business to be valued. They want to share their experiences with friends on social media and rave about the latest deals or what fantastic service they got.
Collaboration tools make it easier for everyone on your team to stay on track with content creation, task assignment, and deadlines. For business account users, you can access Evernote online through a program downloaded onto your computer or via their mobile app. This allows you to take your content with you on your mobile devices without any extra effort. Of course, your data is also accessible on your computer.
With social media, podcasting, videos, push notifications, and other mobile marketing channels taking over our lives, you may think that good-old email is losing its dominance in the mobile age. What has led to this shift? Awareness. Marketers understand that user experience is super- important in mobile. Optimizing the entire mobile experience is now essential for email marketing.
People spend only about 2 seconds to whether to open an individual email or ignore it (or delete it). Recipients take in those five factors almost instantly and make what appears to be a snap decision about whether the email is worthy of attention. What's actually happening, though, is that recipients are asking themselves nine specific questions each of which influences the "snap" decision.
By now, hopefully, everyone knows that links are not bad things—if they are the right links. Done right, links can get you more visibility and build a healthy link profile. If you have a local business, you can take advantage of some unique ways to get the links that can ultimately help you. Don’t be afraid to refer people to other local businesses that may be related to yours. Create a local resource directory on your site for this purpose.Top 10 Digital Marketing Articles of this Week: 11th March , 2016!,