Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.
Without a platform – something that enables you to get seen and heard – you don’t have a chance. Having an awesome product, an outstanding service, or a compelling cause is no longer enough. The greatest media entities of all time selected one primary channel in which to build their platform.
Content Marketing is a relatively new specialty, with the first job postings appearing about five years ago, so finding somebody with more than just a few years’ experience is somewhat unusual. Like any new specialty, Content Marketing is going through a pretty standard process of maturation: scrounging (grabbing table scraps from PR and Marcom), proving (establishing the viability of the position), and institutionalizing (developing processes and becoming a key part of the organization).
Search Engine Optimization
SEO is a fast-changing art and science. The strategy and tactics you use will be different based on your type of business. A brick and mortar business should understand the levers that help them appear in a 3-pack and drive more people to their storefront. On the other hand, a b2b healthcare technology brand may be more focused on increasing organic traffic to their blog and website to drive in form submissions.
The Internet is built on links. Link building plays a vital role in achieving the good search engine rankings. Gone are the days when buying hundreds of links through spam methods would give better rank in the search results. But, now in the present world of SEO, quality matters a lot over quantity. Thus, you have to follow some superior link building techniques to stay authoritative in the eyes of Google and other search engines.
Modern SEO copywriting is the process of creating compelling contentthat people want to spread across the web by linking to or sharing it. Although it may seem simple, SEO copywriting is a complex business that allows brands to do everything from increasing their authority to attracting new customers.
One of the biggest problems many businesses face is they compare social media marketing efforts with advertising. That is an inaccurate comparison because the mechanisms and benefits are different. If you need to drive rapid awareness or pump up sales with a coupon, advertising still works really well (assuming people see your ads!).
Social media is such a powerful marketing platform and businesses are starting to realise how to fully utilise each social network however, social media WILL NOT fix a broken business. You need a strategy in place, that compliments your business goals, and your overall marketing strategy.
Email marketing presents a whole host of opportunities (and challenges) for companies that want to engage prospects and customers on an ongoing basis. You may have found that creating quality email content on a consistent basis can seem like a lot of work. Which leads you to question if it’s really worth the effort.
Email is becoming much more than email. Future iterations of this Internet original may include things like live updates, ecommerce integrations, and even interactive gaming. The future of email is actually quite exciting.
It’s really quite simple. The closer your relationship is with the blogger, the more you’ll be able to do in terms of linking. Once someone trusts you, they will have no problem linking to your pages with whatever anchor text you wish.Top 10 Digital Marketing Articles of this Week: 11th September, 2015!,