Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Marketers, colleagues and personal connections fill your devices with more and more messages. Each ping erodes your attention. They leave you drained. To stand out, you must provide quality content that solves a specific problem or fulfills a defined desire for your audience. Even if you could create enough content to keep up with demand, the reality is that you can’t shout me, me, me! No one will listen to you, not even your mother.
With their writing skills, creative bent, and passion for optimization, content marketers are a special kind of marketer. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Search Engine Optimization
Other trends likely have shaped the “keywords-are-dead” attitude, including the significance of evolving search engine ranking factors like searcher intent and inbound links. Marketers also shape authoritative content around ideas and not specific keyword phrases. It’s good to know whether you’re shooting too high or too low with keywords. Many companies dream big. In other words, they target pie-in-the-sky keywords that have no chance of ranking given the competition.
You do say you have a small factor in there for pages that are really slow to load where you take that into account. But you really don't know how much it's still a problem in ranking. Google's not crooked, but if you're going to ask a question about how search works, you can bet your last dollar you're not going to get a straight answer. The 10 highest-ranking desktop pages load in 1.16 seconds.
You often see people explain Ahrefs’ URL Rating as a replacement for Google’s PageRank metric – but they’re not the same. You indeed started out with a PageRank-like formula, but then “UR” underwent quite a few iterations with a goal of creating a metric that would have the highest possible correlation with Google rankings. Our Keyword Difficulty score is based solely on the backlink numbers of the top 10 Google search results for a given keyword which means you do not take into account any on page SEO factors.
The point of even giving your brand a voice is to humanize your company. A personal way of conversing as a brand allows you to participate in conversations naturally with followers. A tone is an expression of language that supports your overall voice, so find a few that are good for your brand. A story, regardless of the form it takes or how it is presented, should be specific in nature and relate to the interests and needs of your customer.
Facebook defines “ad frequency” as the average number of times users see your ad. As an advertiser, you need to know how many times you should show your ad to a user before the user notices the ad and hopefully takes action. Traditional advertising research has shown that optimal ad frequency is at least three exposures within a brand purchase cycle. Traditional advertising schools say that you need to “hit” your audience with the same ad as many times as possible.
Any business serious about their email marketing campaigns needs to seriously consider how they use personalization. By crafting every message in such a way that it is personal to the recipient, you have a far greater chance of prompting opens and click-throughs. Targeting colleagues at the same company is a good way to make messages more relevant.
To keep your email marketing campaigns in check and save you from massive levels of embarrassment, you’ll see in this article the three biggest mistakes that email marketers make and how you can fix them. To make sure your test can reach statistical significance, you need to back into the numbers when selecting your sample size. Not maintaining your email lists is kind of like giving up on brushing your teeth. It’s just gross. Just like teeth, email list hygiene comes down to cleaning and maintaining everything that goes into your database.