Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.
A Four-Step Process for Creating Compelling Content for Your Audience
Marketers, bloggers, and small business owners have been struggling with the same problem for years: how to create compelling content. Why is it such a struggle? Because they're using the wrong process—or, worse, they don't use a process at all. Some of them create content simply based on assumptions. Players are throwing money on the table hoping to win, but the truth is they're depending completely on luck.
Are you in the content marketing business, or are you in the content creation business? Is there a difference? Take time out, take a deep breath, and consider a more holistic idea of content marketing in a digital world. Isn’t it time to think more boldly about what you do and what is possible. Shouldn’t you be reaching higher in this field. Marketing is the strategic act of creating demand and acquiring customers.
Search Engine Optimization
The sooner you start something, the sooner you will see results and that doesn’t differ with organic traffic. If the startup doesn’t have a clear definition of who their target audience is, it usually means they have no idea what they are talking about and their product isn’t ready yet. You should either do the keyword research, or you should send them some articles to help them out. The 60% that have done both are the ones that can officially start their organic traffic journey!
One set of thorough keyword research can help answer many digital and business questions, as well as traditional search engine optimization questions. People type words and phrases into a search engine because they want something. They want to buy something; they want to research something; or they just want to get to a particular website. Regardless, the act of searching indicates a desire. And desire is something that you as ecommerce marketers desperately want to understand.
Recently, digital marketing trends have shifted towards local SEO in a bid to generate more traffic from the internet. In 2016, websites will be trying to tap the opportunities presented by this particular platform by using strategies that are not only user-friendly to visitors but also tenable. So, if you’re going to promote your products and services online, designing a website that boosts user experience will be really helpful.
Whether your goal is to spread awareness or grow your audience, better engagement is your key to success. Your audience is the greatest asset for your campaign. To run a successful social campaign with plenty of engagement, you have to know your audience and what they are likely to respond to and enjoy. Find out which social media channels the people you want to reach spend the most time on.
Social media is an all-seeing, all-powerful presence in the life of a content marketer. In fact, it’s become so ubiquitous that we have cause to wonder: If a piece of content won’t have social relevance, is it even worth creating? What’s holding content marketers back from proving the existence of social media value? With the wealth of platforms, techniques, and creative options available, the problem may lie with confusion around how to leverage the technique strategically, systematically, and smartly — so that your efforts help grow your brand, not just your follower count.
Serving as one of the oldest digital mediums still in use, email is known for delivering the highest ROI among digital marketing channels. However, as the applications and devices people use to view emails continue to evolve, the prospect of optimizing for the inbox has become a bit more complicated. Before you could determine how people were engaging with email, you need to define what clients they were using.
Blogs are a great way to get your ideas into the world, but they suck for building relationships. That’s because a blog post doesn’t create a connection. It’s like a public announcement. Readers feel no more bonded to you than they would to a poster pinned to a noticeboard. And while it’s true that you might interact with a few keen readers via your blog comments, the silent majority will feel like anonymous observers. An email, on the other hand, is more personal.
There are many other reasons to do content marketing besides acquiring links for SEO purposes. For example, raising brand awareness with specific audiences and directly driving conversions. There are also other means of acquiring links that aren’t traditionally thought of as content marketing-reactive PR, real-world PR stunts, brand partnerships etc. However, none of these consistently offer as high an ROI in terms of links gained.Top 10 Digital Marketing Articles of this Week: 12th February, 2016!,