Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.
Just using Gmail isn’t enough if you want to achieve great results in your business. You have to use it the right way. Did you know that being interrupted by email costs the average worker an hour of lost time each day? Think about how much work could be done in that extra hour.
While there is growing synergy between search, social media and content marketing, they don’t often function collaboratively in organizations. There are also some misconceptions about what content marketing really is.
Search Engine Optimization
You have a website and you want people to see it. The trouble is, you have an awful lot of competition. If the world wide web is a beach, the websites on it are grains of sand. So how do you make sure your grain is the one your target audience finds? Avoiding these ten SEO mistakes is a great start…
There are lots of ways to drive quality traffic to your website in 2015. Although the amount of channels has clearly increased in the last few years, your best bet in driving traffic is still organic search. According to SEO platform BrightEdge more than 50% of all traffic across a number of industries comes from organic searches. Email, display and referral is the next biggest traffic source followed by paid search
This article is dedicated to the best – those free SEO tools that I use frequently and give me that warm, fuzzy feeling. It’s nice to have a huge arsenal, but it can be more powerful to wield a few powerful weapons expertly, so I’ve included some links and tips on how to make these tools work harder for you.
Has a team member ever posted something inappropriate from your social media account? Are you ready with a recovery plan? If someone wreaks havoc on your account, you need to be prepared for a worst-case scenario.
The list below is full of a variety of different templates, some helpful in a high-level way of organizing your marketing efforts and others in a specific area of social media marketing and sharing. If you have a favorite template that didn’t appear on the list here, let me know in the comments!
When it comes to analyzing the performance of an email marketing campaign, many marketers turn to opens and clicks as a means of measuring success. And while these fundamental metrics are important to note, there are actually a lot more to consider. The keyword here being "a lot."
Email marketing is one of the most powerful tools available to modern marketers. It is vital for most businesses. But what makes email marketing effective is changing in response to new technologies and new customer behavior.
Prospecting for relevant sites takes hours and the few links you may land don’t justify the time spent. Thing is, broken link building could yield powerful results if the process were scalable. So, I poured my energy into finding an automated solution – I found one.Top 10 Digital Marketing Articles of this Week: 12th June, 2015!,