Jan 13, 2017 113 readsby Navneet Kaushal

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.

Top 10 Digital Marketing Articles of this Week: 13th January 2017!

Content Marketing

Blogging Trends That Bring Content Marketing Down to Business

Jodi Harris observes the growth rate of the content marketing industry where 28 per cent of B2B Marketers and 30 per cent of B2C marketers can now map their progress as their program stands at a cultivated stage where their efforts can yield significant value for their businesses.

How to Architect Your Content Strategy

The author Marcia Riefer Johnson defines the meaning of designing a content strategy that means creating an information space to include elements like user research, personas,message architecture, content inventory and audit reports, work flows, style and brand guidelines, templates and analytics.

Search Engine Optimization

5 search engine optimization trends for 2017

The latest trends that Vikas feels will rule the SEO industry is taking advantage of Accelerated Mobile Pages (AMP)presence of Artificial Intelligence, emergence of user experience optimization, personal branding and integrating the short branded links.

Embedding SEO into Your Organization

Jill Kocher speaks about SEO tactics that are indispensable for a organization that include merchandising, user experience, creative, copy writing, and technical resources. What is important is optimizing the actual content on the site that likely will take care of the reviews and approvals with merchandising and marketing.  

5 Ways to Determine Your Business’s Real Competition Online

Jason Hawkins presses the need to identify competition in business, analyzing their strengths and weaknesses, and then determining how the company measures up in comparison as an essential business strategy.

Social Media

Live Video and Marketing: Where the Industry Is Heading

Michael Stelzner delves into the growth trajectory of a live video and its scope in the future. His key findings in an interview with a tech evangelist Brian Fanzo, who specializes in live video explains the importance of the need to shrink distance between the client and the customer, that in turn humanizes a brand and its business.

Using Personas in Your Social Media Marketing

Scott Huntington, expresses the need of staying connected with all the social media platforms that allows the audience to stay connected and build strong relationships with ones friends and followers. This gives  the opportunity to connect directly with the customers. Not using personas in social media marketing could lead to missing connections with the audience.

Email Marketing

The No. 1 Mistake That Will Get Your Email Ignored

Jessica Stillman in her blog warns the user of doing away with the mistakes while writing an email and presents before us Boomerang’s data which lays out specific guidelines for users which includes writing error free text in the subject line, that has an overall impact on the reader. Emails without any subject line errors received a reply 34 percent of the time, while those with an error had response rates of 29 percent.

Why 2017 is the Year of Email Marketing (No Matter What Anybody Tells You)

Sarah Peterson observes the role of Email Marketing where the marketer has the scope of direct access to his audience, it prompts sales with highest returns on investment besides acting as a smart tool for better engagement.

Link Building

Fun & Fruitful Link Building for Startups in 2017

Gareth Simpson delves deep to help us understand the importance of Link Building especially for start ups running off a new domain. He asserts the vitality of building the authority in search engines parallel to raising brand awareness to make SEO more fun and enjoyable.

Top 10 Digital Marketing Articles of this Week: 13th January 2017!, 5.0 out of 5 based on 2 ratings
Navneet Kaushal
Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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