Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.
Content is one of the most important aspects of online marketing. Methods are rapidly changing. In 2015, successful businesses will be the ones that understand this dynamic shift and develop a strategy that accounts for new changes.
Making even the smallest of modification to company policies and procedures can be extremely difficult, so how do you go about changing the entire company culture? Creating a content marketing culture at your company can be quite the obstacle. When you’re seeking such a dramatic shift, begin your campaign with senior management.
Customized hashtags are popular on Twitter but are also used on Instagram, Tumblr, Super, and other social networks. They are unique, an extension of your brand. Best of all, custom hashtags are completely free.
Social media has existed for less than a decade. (Facebook only opened itself to the general public in 2006.) In that time, the rules governing appropriate and inappropriate behavior — and creepiness and kindness — and generosity and cruelty — have changed radically. Now that the world has, more or less, accepted that terms like “social-media professional” are here to stay, the etiquette has changed, too.
Search Engine Optimization
Not monitoring competitors online? You might be missing opportunities and potentially overlooking points of weakness in your SEO program. When kicking off a new program, obtaining a list of key competitors is a crucial first step. With this we can understand the market and uncover various competitor tactics.
There are times when noindex tag can cause problems. I have had the chance to work on a number of sites with page counts running into the hundreds of millions. The reasons why people allow their sites to grow to such sizes are many and varied. Lets check out some of the more common reasons why this ends up happening.
SEO was a strong channel for growth, but the evidence for how fast natural search is growing isn’t always as easily found as it is for paid channels. We found growth stories that will come as no surprise to SEOs and owned media enthusiasts, but might catch others in the digital space off-guard.
Email automation has the potential to help publishers by driving more Web traffic and encourage readers to visit their sites. Publishers are creative producers of content, many are not taking full advantage of the potential that email offers to serve up that content. Automated email campaigns can help them reach the right audience at well-timed moments to drive more Web traffic.
Email marketing exploded onto the scene when email started becoming a more popular medium, and businesses everywhere scrambled to send, seemingly, as many emails as possible to their audience. The arrival of social media marketing and mobile smart devices changed the landscape of email marketing once again. People started using social platforms like Facebook and Twitter to do the majority of their communicating, leaving email as a backup or as a reserve for only business communications.
Thinking about the future of links for SEO and whether or not their days as the preeminent ranking factor are truly numbered. First, there was what John Mueller said last month in a hangout – which has already inspired blog posts – and plenty of Twitter conversation. About a year ago, Matt Cutts actually divulged that Google did in fact have their own inside version of a SERPs without links as a ranking factor that they had "experimented" with.Top 10 Digital Marketing Articles of this Week: 13th March, 2015!,