Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.
Marketers should embrace the lead handoff as the beginning of a new phase that requires its own content strategy focused on supporting Sales as it attempts to convert leads into customers. By implementing a post-lead strategy, you can positively influence sales conversations and business outcomes. Supporting the sales team after the handoff creates a shift: The sales organization, overall, becomes more effective and ultimately sells more products or services.
Just as a company begins with an idea from a founder, a content marketing machine begins with the work of a single person. While some organizations have a top-down approach to starting content marketing, you need to cover the bottoms-up approach and know how a single person can build the case for content marketing and work across the organization to make it happen.
Search Engine Optimization
Most people are aware of what SEO is and how it can maximize returns on your investments on digital marketing strategy. But some people are not familiar with the root beneficiary of SEO which is organic traffic. In its simplest definition, organic traffic is the volume of patronage your web page generates from queries that go through the search engines.
Marketers talk about the concept of the long tail, but many lack understanding of what it truly means and how to put it to use. For search engine optimization, the difference between the head and the tail revolve around keywords that drive search demand for an industry. You and your agency want to rank for them because they’re a simple way to show SEO success.
When people conduct business-related searches using their mobile device and include the term “nearby” (e.g., “auto repair nearby”), the ad unit displays three or four different local entries. Google now sees more searches from mobile devices than from PCs, a Google blog post said. That means, in addition to local search optimization, make sure your site is mobile-friendly.
Using the right tactics to deliver and follow upon social media and campaigns generates better quality leads. Before you write the copy for your ads, it’s important to know what people are searching for in your industry or area of expertise.
You might think that showing up on social media has very little in common with being physically present with a patient, but you would be wrong. Social media gives us the opportunity to really show up, but most people confuse posting to a platform with having a presence in that space.
Email makes it possible to reach just about anyone, anywhere, at any time. This gives you the opportunity to reach out to a potential freelance client, high-value customer, or partnership prospect with the right message at exactly the right time. And that means if you're not doing something to stand out in a crowded inbox, your email will likely go unopened. Email can be a powerful tool for building new relationships and scoring new business, but you need to learn how to capture someone's attention right off the bat.
Just because you’ve already gotten your prospect to open and respond to your first email doesn’t mean you’re guaranteed to keep the conversation going. Instead of counting on the fact that your prospect remembers your name and what you were talking about, build your previous interactions right into your subject line when attempting to re-engage by replying to your last email.
Anyone with a domain and a WordPress installation can write a blog post. If they follow the guidelines in this post, they might even do a good job at it. Think of the last time you received an email from an SEO asking for a backlink to a blog post. The tools you’ll make for this will be smaller and simpler. They won’t solve big problems like marketing automation. Instead, they’ll solve a small, niche problem.Top 10 Digital Marketing Articles of this Week: 13th November, 2015!,