Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Content Marketing:
The Future of Content and SEO: 5 Trends Every Marketer Needs to Know
In this article, Andy Betts writes about five key trends that every content marketer must know. He writes content marketing is at a critical inflection point, and for it serve as the fuel and infrastructure for contemporary marketing departments, some things need to change.
21 Productivity Hacks from 21 Prolific Writers
This is a very informative article for all content marketers out there. Kelton Reid shares twenty one productivity hacks from twenty prolific writers like, Seth Godin, Maria Popova, Andy Weir, Kevin Kelly and more. These tips are sure to help you boost your productivity. Read on.
SEO:
The Only 6 Keyword Research Tools You Need to Use
Neil Patel writes, Keyword research is a science and an art. Search volume is important. You want to rank for big terms that people are already searching for. But there are problems. How do you find keywords that will help you rank in the near future while also building your bottom line? He shares six of his favorite keyword research tools.
10 Digital Marketing & SEO Tips your Business Should Follow for Christmas 2017
So it’s almost that time of the year. Coral Luck writes, the world of SEO moves fast, so what you did last year will not be enough to keep you on top. In this really useful article Corral has shared ten digital marketing and search engine optimization tips that all business owners should follow this Christmas.
How to Overcome the Biggest Obstacles As An In-House SEO
Kevin Indig writes, our community hardly talks about the unique obstacles in-house SEOs face and how to overcome them. Those challenges involve politics, resource scarcity, technical limitations, and more. Read on.
Social Media:
11 Social Media Trends to Watch Out For in 2018
In 2017, You may have just become used to creating memes and adding videos to your social media channels, but it’s time to learn a whole new set of rules. Natalie Peterson writes about eleven social media trends that are on horizon in 2018. Keep reading.
4 Tips for Growing Your Ecommerce Business with Social Media
The average conversion rates from social media to purchases are quite meager. But what if you could push those numbers higher? Jordan Kasteler shares four social media growth strategies that can help you capitalize on social media for genuine growth.
Email Marketing:
These 15 Tips Will Help Your Email Conversion Rate
Ronald Dod writes that when it comes to marketing tactics and lead nurturing, we all know that email is one of the most powerful tools you can use. But what’s the secret to increasing not only your open rate but your conversion rate as well? Check out fifteen tips he shares.
Customer Lifecycle Marketing: 5 Tips for Effective Welcome Emails
Philip Storey writes, email marketing remains a highly-effective channel for nurturing customer relationships and by focusing on the customer lifecycle. Welcome emails are your first chance to connect with your customers and it’s vital to make a big impression! Read on to know about the five important tips.
Link Building:
Link Building Technique for SEO in 2018
Now that 2017 is nearing its end, all SEOs want to know what will work in 2018. This article by 247 Digital shares just the same information. The article says, in 2018, Search engine optimization is search experience optimization. It is about mobile, conversations and users, as users are shifting towards mobile-only devices. Like it or not, user experience is part of SEO.
