Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Content Marketing:
If You Give Away Your Best Content, Your Business Will Grow by 290%
Neil Patel, in this latest article, writes how offering your content for free can act as a catalyst for business growth. He goes ahead to explain how content impacts a buyer’s decision.
8 Key Content Marketing Tips To Help Increase Your Sales
In 2017, it’s safe to say most companies have caught on to content marketing and its many benefits, says Matt Hunckler. He shares tips that demonstrate how successful leaders use content marketing to achieve their goals, benefit their customers, and of course, bolster their sales.
SEO:
XML Sitemaps: The Most Misunderstood Tool in the SEO's Toolbox
Michael Cottam says he has seen clients with wild misconceptions about XML sitemaps. He says these are a powerful tool, but like any other power tool, a little trianing and background on how all the bits work goes a long way.
How to Create an SEO Friendly Homepage
In this blog, Neil Patel says there’s been quite a bit of debate as to what constitutes effective homepage optimization. He goes on to write Even though your homepage will usually be the most authoritative page on your site, you may not even reach page one of the SERPs if you’re up against big competition.
5 Tips to Improve Your Local SEO in 5 Hours
Jason Parks teaches all local business owners how to crush it on their own local SEO, taking just five hours to do it. What entrepreneurs don’t realize is that if you have a physical location, you have a huge benefit in your local market.
Social Media:
The 3 Social Networks That Matter to Your Business and Why
All social channels aren't created equal when it comes to value and results. Rebekah Radice writes about the the top three social networks you should focus on today. Each will lead to business growth, profitability, and expanded brand identity.
4 Ways to Increase YouTube Watch Time
Eric Sachs asks, Do you have a YouTube channel? Looking for ways to keep viewers watching longer? Fine-tuning the way you set up your YouTube videos will increase the number of views your channel generates and also deliver longer viewing sessions.
Email Marketing:
How to Leverage Social Intent Data for Email Marketing
Jingcong Zhao writes that getting our leads to engage with our emails is an ongoing challenge. Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. We created separate nurtures tracks based on industry and buyer personas, and we have learned a lot of lessons along the way.
Steal These 5 Subject Line Tips for Increasing Your Email Open Rates
Jonathan Chan says, 121 is the average number of emails the average person receives per day. Is there simply too much clutter in the inbox for your company to break through? He shares five stellar examples of email subject lines that you can adapt for your own campaigns to cut through the noise.
Link Building:
How Important is Link Building?
Didier Delmer, in this article, writes that Google expects you to build quality backlinks, but not with link farms or link buying. ink building or backlinks in the SEO jargon refer to quality links, that have relevance to your website, your business, your market and your ecosystem. Those are the links you want to put at the heart of your digital marketing action plan.
