Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.
On an Agile marketing team, things move pretty quickly. Working with an average sprint length of a scant two weeks, we content marketers can sometimes feel like the plodding turtle being left behind by the speeding hare. Even on an Agile team, content creation is often a marathon, rather than, well, a sprint. It’s a long-term, ongoing effort that can seem out of sync with the constant experimentation and iteration that characterizes an Agile team.
Take comfort in knowing that it's not easy trying to create engaging, inspiring, educational content at a high frequency while attempting to balance the rest of your day-to-day responsibilities. We've been there. We get it. We experimented with small content tweaks that had the potential to make big improvements in terms of lead generation.
Search Engine Optimization
Search engine optimization must be constantly evolving in order to keep up with the changing whims of the internet ant its users, those who use it must constantly be researching their customers, what they want, and how they look for it online. This keeps your business on top of trends, developments, and the overall mood of today’s consumer in a way that businesses who do not do this kind of research cannot fathom.
Contrary to popular belief, search engine optimization (SEO) goes beyond keywords. In fact, Google (and other search engines, consider lots of different factors, from those trusty keywords, to page load time, domain maturity and more when they determine where to rank your site in search engine results pages (SERPs). If you’ve mastered keyword optimization and want to take your SEO skills to the next level, images are a great place to start.
We advertise ourselves as a content marketing and SEO company. We do this because we see the terms as interchangeable. The simple fact is, we are dealing with people who don’t understand what SEO means. They know that it’s a technique to rank their sites well in Google, but they don’t get the details or what goes on. To many, it’s still a bit of a dark art. Well, it’s not.
Remember: when you’re curating content, make sure it’s related to your brand. For example, if you are an accountant that specializes in small businesses, any hints or tips you can find about taxes, accounting, or small business practices is fair game to share. You’d want to stay away from, say fitness tips and recipes, as those are not related to your brand.
Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks.
Think of a well-executed email strategy as the backbone of a successful content marketing program. It’s an essential structure that supports your various content efforts and is the best technique for building a subscriber base – which helps you stay at the top of your readers’ minds.
Email has long been the standard form of communication for businesses, and that likely won’t be changing in the near future. It’s the perfect way to communicate with both other businesses and customers. Even though it’s a very effective communication method, it can also be damaging to your business if not handled professionally.
If you’re a busy marketer, you have to understand that you can’t create incoming links instantly. It’s a gradual process. The pages where you build links – specifically the quality and authority of those pages – play a key role in determining your position in the search engines.Top 10 Digital Marketing Articles of this Week: 14th August, 2015!,