Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
What is one of the biggest challenges faced by content marketers today? If the blog traffic and conversions are any indication, measurement and ROI are two nuts that marketers are trying to crack. But this is no surprise. Justifying marketing spend has been a struggle since the beginning of time. But content marketers face a more specific challenge because the payoff is not immediate.
It’s good to know that, as an industry, you are not letting Joe and Ann down anymore. And, of course, good to know you are on the way to better results and more effective content. The rest of the report has valuable insight for everything from content creation to amplification channels. But this chart by itself is a blueprint to making your organization a content marketing champion.
Search Engine Optimization
Not all of these companies were in anyway directly to blame. For many it was a lack of education around SEO best practice. Or in some cases an errant SEO consultant earned them the punishment. In order to elucidate further on the behaviour that will lead to a penalty, let’s take a look at the ‘black hat SEO’ practices. Any on-page or off-page practice that intends to falsely manipulate These Email Marketing Stats Will Make Your Rethink Your Strategy a website’s search position.
Whether deliberately or unintentionally, companies find that their websites attract visitors and clients from around the globe. The internet makes it easy to order products or services internationally and an online shop in the UK will be competing with websites in the USA and Canada from customers coThese Email Marketing Stats Will Make Your Rethink Your Strategy
mparing price and quality, making international SEO more important than local SEO for online businesses, compared to bricks and mortar businesses.
These days, it seems like most marketing jobs require at least a basic knowledge of search engine optimization. Even writers need to know about it – gone are the days, it seems, of simply composing with words. We have to know how to rank, build links, and yield traffic. If you are feeling overwhelmed by the amount of sites for learning SEO, fear not – here is the list of some of the most comprehensive resources out there. Check them out below.
Do you want to broadcast Facebook Live video? Wondering what equipment you need? Regardless of budget, you can produce live videos that engage your audience and help you stand out from the competition. If you go to the Facebook live map and browse the live feeds, you will often see people talking about nothing in particular, with unflattering close-up camera angles and scratchy audio.
Predicting the future is a tricky business, but it's essential to look to the future as often as possible, in order to understand the opportunities and threats that you will be dealing with tomorrow. This article explores five of the most important technological innovations that will shape the future of marketing over the coming months, together with tips and advice on how to turn them to your advantage.
Segmenting your email list allows you to provide an inclusive and customized experience for your subscribers. You can segment your list based on when someone’s joined, what emails they have opened, their demographics and so on. By segmenting your list, you are able to communicate directly to the consumer – every email they read will be relevant to their life. That keeps them invested, and it keeps you out of their spam folder.
Of all the forms of online advertising and promotions, email marketing has to be one of the most effective. Not only that, it’s also one of the oldest forms of engagement on the internet today. Just think about how everything has quickly changed on the internet over the past two decades. The one constant over the years has been email. Now it’s just a question of how long it will last.
By now, most marketers consider search engine optimization (SEO) when planning and writing content, but if you want to dominate your niche within the industry, you might need to call in an expert. The majority of our customers are [SEO] companies because they buy backlinks and outsource services to us…and sometimes they will buy backlinks and they will complain they didn't get any ranking improvements.Top 10 Digital Marketing Articles of this Week: 14th October, 2016!,