Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.
Every time you create the content for a direct response campaign, a landing page, an advertisement, or a sales email, you want the copy to be powerful enough to convert visitors to sales. You want the words to roll out of your keyboard in an unending symphony of, ultimately, higher sales.
But writing copy for these marketing assets can be hard. You're providing users with useful information, yes — but that's not all you're doing. You want to create content that has a bottom-line impact. Content that sells.
I have a secret to share with marketers who are struggling to build their content marketing plan. My secret starts with the realization that many of the marketing activities brands produce today are highly ineffective.
Direct mail? Thrown away. Cold calls? Ignored. Television ads? Skipped. Banners? Blocked and ignored.
It’s no wonder that so many of us in marketing are being asked to prove content marketing ROI before we even get started.
Search Engine Optimization
People that succeed with SEO do two things very well: First, they identify SEO techniques that get them results. Second, they put 100% of their resources into executing and scaling those techniques. But you’re probably wondering: “How do I find SEO strategies that actually work?” Well today I’m going to make it easy for you. All you need to do is carve out a few minutes of your day and tackle one of the 21 white hat SEO techniques below.
SEO: How to Avoid All the BS
I’m NOT calling SEO BS.
I’m not saying you don’t need to understand SEO. You do. And when you do, search will become a leading ingredient in your marketing mix and possibly the largest source of traffic to your website. (Psst… I simplified it for you here.)
I’m not saying you shouldn’t do SEO. If you’re doing content marketing, it comes with the turf. If you persist in knowing little or nothing about SEO, you’re sabotaging your success.
The key to SEO copywriting success surprises a lot of people. They usually expect a lengthy and technical answer. While there is an element of truth to that, the real key lies in: knowing your audience; and giving them the information they want and need.
The rest is all how-to information – how to lay it all out your content so you maximize your findability and ranking potential with search engines.
Do you want to make personal connections with your customers on social media?
Interested in better ways to address their wants and needs?
The key to engaging with your audience on a more personal level is to focus on the right customer, at the right time and with the right employees.
Social media marketing as we know it is changing, and those shifting sands are proving to be particularly important to brick-and-mortar brands, largely due to the strong drive toward mobile. Increasingly, when consumers on the go enter a search for a brick-and-mortar brand, they are not just simply searching for the name of the brand. Instead, they are looking for more detailed information. In most instances, they are searching for information about locations and other highly specific geo-local info.
When people first start doing email marketing, they often assume they need an email newsletter. "It'll have everything our customers care about, all in one place," they rationalize. "Our list will be different — people will actually look forward to getting our newsletter," they argue. "Since we're only sending it once a month, it'll be a breeze to put together," they say.
And while all of those things may become true for a few lucky individuals, lots of email newsletters flop. They become an uninteresting mush of content people automatically ignore, archive, delete, or straight up unsubscribe from. And this isn't great for you, your metrics, or your company's success.
You could spend an entire day writing the best email body copy known to man, but if no one opens the email, your efforts will go to waste.
To make sure that doesn't happen, you need a compelling subject line. This advice might sound obvious, yet there are still so many poorly written subject lines. Just open up your inbox and see how many emails are in there that you'll never read. You can only get so many subject lines like, “The leading cloud-based software in hyper-local social media marketing."
When Google dropped the hammer on private blog networks. My entire link strategy went out the window and I had to adapt. Fast. Manual outreach. Online PR. Relationship building. I was working 20 hours a day trying to growth hack all these well-known White hat link building techniques.
In my efforts, I found 2 things: White hat SEO is a ton of work. There are no shortcuts.
White hat SEO works. Really, really well.
I’m going to share with you 3 white hat link strategies I picked during the course of my efforts. You can take these strategies and apply to any SEO campaign. I promise you, they work. Really, really well!Top 10 Digital Marketing Articles of this Week: 15th May, 2015!,