Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.
How do you keep writing good content? Every digital marketer recognizes the need for high quality content. It’s not just about being agile in content delivery or being at their feet when it comes to publishing. Quality content is all about being able to achieve savvy marketing campaigns without sacrificing content.
Evergreen content is a staple of a solid content strategy. While it pays off in the long term, it isn’t always ideal for traffic boosts. You want the occasional piece that draws people in and that which takes a different content tactic. Covering relevant, timely and newsworthy content is a great way to grow your site audience and take advantage of trends that get people more interested and thus more engaged.
Search Engine Optimization
Put your Android phone to work for search engine optimization. These free Android apps will help you monitor your SEO performance and add critical insights in meetings, when you’re away from your computer. Just enter a word or phrase and SEO Keyword Tool for Google returns the approximate number times that word or phrase has been searched for in Google — per month and per year.
Before you start making any improvements on your website (SEO, UX or otherwise), you should ask yourself: what’s the mission of your website? Why should people visit your website, read your posts or buy oury stuff? What’s the purpose of your website? So, before you start making any improvements to your website you’ll have to think about your mission.
SEO is a very volatile industry because of the many changes that take place in the Google algorithm within a period. The algorithm set in place this month may not be the same the next. It is an always evolving algorithm that encourages SEO specialists to stay on their toes and keep abreast with updates. As 2015 is now behind you, it has become more important for specialists to look out for trends that can affect search rankings for their keywords in this new year.
Do you want to encourage more interaction with your twitter followers? The best engagement is sometimes a simple response. Customers are thrilled when you devote time to interact with them. It’s human nature to want to be validated, so retweet your followers to show you recognize the value of their content.
Email marketing continues to be an effective way to reach customers and prospects. And there are a variety of free online tools available to help you enhance your email campaigns. There are tools to build compelling layouts and craft email designs, and there are tools to help you distribute a campaign, ensuring your emails actually reach your customers.
It will not surprise the greenest marketer that email is a major part of a digital marketing program. But it will shock even a veteran marketer to learn what many retailers are not doing with email. Some also do not personalize emails, retarget based on demographics and prior purchase behaviors or even send email promotions at all.
Links remain as one of the most important assets for building a Google search presence. Having a page of your website at the top of the search result page can have a significant increase in CTR (Click-Trough Rate). In order to get a foothold in what is already a saturated market, it can be beneficial to work harder to rank higher in the early days, rather than relying solely on the “great content” method.Top 10 Digital Marketing Articles of this Week: 15th January, 2015!,