Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.
Considering CMI research results, marketers with a documented content marketing strategy are more effective than those who don’t have a written strategy. Only 27% of B2C and 48% of B2B marketers have a developed plan. Start with a one-page plan, if you you don’t have a written strategy.
Fortune 500 brands failed big in 2014, while small companies and fast-growing businesses killed it with content. The question arises: Why do big brands are bad at content marketing?
There seems to be numerous misconceptions and myths regarding the effectiveness social media. Our Social Times reports that last year, Instagram grew by 50 percent over a 9 month period, making it bigger than Twitter. Snapchat grew at a rate of 56 percent last year, and Tumbler is signing up 120,000 users daily. Proving, social media is the future of online marketing.
Is social media marketing still worth it for your and your business? Here are some reasons, why you shouldn’t give up on your Social Media Marketing even if your stats are down. Re-focus and adjust, but maintain an active social presence for your business, big or small.
Are you using LinkedIn? Why not? LinkedIn might be the missing piece of your marketing puzzle. LinkedIn is an important part of marketing strategy. You should have an active profile and build engagement on LinkedIn.
Search Engine Optimization
What people don’t understand is that SEO is a creative field. You can test it, and you can hypothesize, but at the end of the day, not everything that works for you will work for someone else. There are simply too many variables to say anything for sure.
Looking for software to help you do your job better? Here is a list of tools for digital marketers. The right analytics tools and software make a major difference in online marketing. A good program can save you time and help demonstrate the value of your work to supervisors or clients.
How annoying are email addresses in email signatures? It's like placing two return address stickers on an envelope. Or, reintroducing yourself again and again. Check your own signature box: There's your email address just beneath your name, hyperlinked and lingering perfunctorily.
Promoted deals of the day, time limited coupon codes, loyalty program events, new product launches – these are staples in retail email campaigns. Email response is strongly determined by relevance, and there’s no better way to become irrelevant than for content and offers to expire before an email is read.
#1 link building & SEO tip in this post, learn from the best in the industry about how to generate back links and higher rankings in the search engines. SEO can be very tricky and is keeps on changing so your experience is of no use here.Top 10 Digital Marketing Articles of this Week: 16 January, 2015!,