Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.
A divisive battle between content marketing and native advertising is brewing in the world of marketing. Those two forces are set to duke it out for brand budget money as companies look to run lean and mean by achieving the best results for their dollars.
Content marketing is not typically aligned with lean production – a scientific method of eliminating waste within a manufacturing system – but thinking lean has strategic advantages for content marketers. Social media and digital content have created a marketing landscape that requires a new set of tools to manage marketing teams, integrated strategies, and growing amounts of content.
Search Engine Optimization
To this day, many SEO companies still make a clear distinction between the terms PPC advertising, conversion optimization and search engine optimization, offering each only as a separate product in the hopes of making them easier to sell. Not knowing any better, many clients may also be interested in only one of these aspects. On the one hand, the client rarely receives the highest possible return. On the other, the advertising company can find it difficult to demonstrate the value of their work and justify the necessity of their services in the long run.
While ranking for Google seems like the best objective – after all it’s the largest search engine, with over 3 billion searches per day – still, you can’t deny the fact that there are other search engines that have active users as well. Some of them are focused on sharing experiences, some are focused on videos, some are for B2Bs, and some are listings of products. This makes it ideal for particular websites to rank for those search engines rather than in Google alone.
Proactive management of the business' online presence is a priority for today's managers. In today's environment, active web promotion of the company's products, services, reputation and uniqueness are critical. Search Engine Optimization (SEO) is the art of efficacious online business promotion. Effective SEO no longer means a printable online report showing high search engine rankings for a broad keyword range with no tangible results. Successful businesses take advantage of targeted strategies driving web-related business.
Ever wanted to ask an expert how to kill it on Facebook and turn social traffic into red hot leads? Or learn the tricks the “pros” use to amplify their content and put it in front of the right people? These were questions we were dying to ask, so when the opportunity to talk to some well known industry experts came our way we couldn’t resist. We spoke with Facebook experts Dennis Yu, Dave Kerpen, Kim Garst and more and asked them one simple question. The insight we got back was incredible, so read on to learn exactly how these top marketers use Facebook to grow their business and reach new customers.
If anybody has been wondering about which are the most effective tools for social media automation or of they want to understand the best ways to automate their social media presence, then why they should or shouldn’t schedule?
While other channels tend to get much of the hype, email marketing continues to be the most widely used and effective digital marketing tool for engaging with B2C and B2B prospects and customers. That’s an amazing testament to the skills of email marketers—especially when you consider that over 100 billion emails are sent each and every day.
One way to obtain higher levels of engagement and collect actionable data is to make personalization a priority. Use these tips to initiate personalized email marketing campaigns. Of course, you can add more information into your digital database by conducting a survey – or better yet, using progressive profiling techniques to gradually ask one or two questions in exchange for content or another offer. Make sure all this data is going into your digital database and that you are using it to tailor your messages. If you don't have immediate plans to use the data, I question the wisdom behind even asking the questions in the first place.
A backlink is a hyperlink from an external source that points to your page. And in the Internet Marketing and SEO world, backlinks are really important. Besides directing traffic to your site, do follow links will also pass SEO juice to your site. Which means you’ll rank higher on search engine pages if you have many high quality backlinks directing to your site.Top 10 Digital Marketing Articles of this Week: 16th October, 2015!,