Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Marketers continue to create more and more content, but the audience looking to consume such content isn’t growing. It’s a basic issue of supply and demand. The content landscape is cluttered and the situation is only being exacerbated. As marketers turn to content marketing to help overcome some of the challenges associated with traditional ad buys.
The industry buzz that greets Content Marketing continues at pace as the tactic that can help brands redefine their proposition and differentiate their position from the competition. Indeed it’s very definition has changed, been re-purposed and continues to be re-interpreted but it’s safe to say Content Marketing provides a foundation for your digital marketing tactics to be used in a more joined up, strategic way to help drive the company objectives and in turn it’s digital strategy.
Search Engine Optimization
The trend toward simplicity in web design is affecting navigation. The impact on search engine optimization of navigation changes can be staggering. Navigation isn’t just a way for shoppers to navigate. It’s critical to natural search performance. Mega-navigation is very beneficial to SEO, but its also considered potentially tiring or confusing to shoppers who have to wade through it to locate the type of products they want to purchase.
Here you will get a brand new guide, full of updated information and tips to give your online business a boost without the need of a credit card. Set up and verify your Search Console account with Google. Here you will be able to monitor your site’s performance, identify issues, submit content for crawling, remove content you don’t want indexed, view the search queries that brought visitors to your site, monitor backlinks, and the like.
Getting your site to rank in Google can be a tough slog. It requires knowledge of current ranking factors, as well as the time and ability to optimize your content for those factors. Any SEO hacks or “secrets” you can figure out can also go a long toward helping you. While Google doesn’t generally let us in on high-level SEO secrets, there are some strategies we know – both from the research and from Google themselves – about ways to boost rankings.
Facebook was first. Then came Instagram and Twitter. The feeds on these platforms are no longer showing you every post by everyone you follow. Instead, they are showing you only the posts you are most likely to engage with, or at least those that the algorithms have determined you will find most appealing. For marketers, however, these algorithms are both a blessing and a nightmare.
You can do more than posting photos to your page to get more customers and prospects to see your products. In this article, you’ll discover five ways to increase the visibility of your products on Facebook. Whether customers are wearing, using, or just chatting about your products, their photos and videos can showcase your products in an authentic way and help you reach a wider audience.
Email marketing remains one of the most enduring online marketing methods available today. With that in mind, why do so many of us make the same critical blunder over and over again, thus dooming our campaigns before they start and ensuring people avoid our emails like the plague? Instead, you must offer people something specific, something tangible, and something of immediate value in exchange for his or her email address.
Email marketing is one of the most powerful weapons in your arsenal, when done right. While most marketers can capture leads and even get subscribers to open their mails, most of them struggle to turn readers into customers. What could be the reason behind poor email marketing conversion rates? At this post, you will find 6 email marketing mistakes that you might be making, and how to fix them.
Backlinks are one of the main challenges of SEO. Google said backlinks are one of the top three factors in Google search. However, getting them is very difficult. Gone are the days of free sites, link building or even just “getting links.” Link building is now about quality – but what defines a quality backlink? Is it the design of the site, or the DA (domain authority)? Not all backlinks are created equal, and drawing from our experience the following will detail the makeup of a perfect backlink – or what makes it "high quality."Top 10 Digital Marketing Articles of this Week: 16th September, 2016!,