Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.
Marketers are neglecting one of the most critical features: copywriting. Those focusing too much on mobile usability are giving short shrift to mobile copywriting. Content marketers must understand how and why mobile content matters, and how to create content that mobile readers will love.
I would take his argument in a new direction. You also need to know how to writefor mobile users.How do you create mobile-optimized copy? Following are six critical lessons in the pursuit of better mobile content.
Most difficult question content marketers face today is: How can I find the time to create enough content? Industry experts suggest hundreds of tips, including carrying around a notepad, doing voice recording in the subway, and more. Practical and useful those tips are, today I want to look at this dilemma from a company-wide perspective.
Search Engine Optimization
SEO and content marketing strategies have the potential to work beautifully together. But a problem arises when your SEO strategies actually start hurting your content marketing efforts. It’s not just about using outdated or ineffective SEO strategies either, although this is certainly one of the major culprits. It’s also about not allowing one strategy to work with and inform the other.
There are a few simple tactics and strategies that you can build into your day-to-day marketing practice to move the needle that won’t take over your life. What matters most is to know what you don’t know (yet). You need to understand what your key objectives for SEO are and what you can realistically accomplish on your own or with the staff at your disposal. There might be a point in time where it makes sense to bring in “the expert.” Being realistic requires understanding first.
Search engine marketing and optimization is always in perpetual motion. Marketing is changing and the ways SEO companies can optimizing your website and your content is not only evolving, but is also converging. So what are the top SEO strategies for 2015?
Are your customers on social media? The key to effectively using social media for customer service is to listen, take action and make the most of what your community tells you. In this article you’ll find out how to provide great customer service with social media.
Your social media presence and your in-person presence are two very different things. When you engage online, you can curate your posts, time your interactions, edit your photos, and create the experience that you want. Even though the online you and the offline you are different, there is still a lot of overlap.
Email is a great way to sell stuff online. And subject lines make a huge difference to your bottom line. This is a fact. I looked at about 700m emails, plus billions of algorithmic simulations. And learned a lot. Now you’re about to as well.
Email marketing is one of those disciplines that people often claim is on the way out. Let’s consider how email marketing is likely to develop over the coming years. Our new Email Marketing Census, produced in partnership with Adestra, asked respondents to identify the top three areas of focus for their email campaigns in 2015, as well as asking them to take a longer-term view and predict how email will look in five years' time.
One of the most common problems with ecommerce sites is the struggle to build high quality links, but fear not, I have asked 44 experts this simple question:
If you could use just ONE link building tactic to build links to an ecommerce site, what would it be?
So here we have 44 experts with 44 tactics top tactics!Top 10 Digital Marketing Articles of this Week: 17th April, 2015!,