Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
You pour hours and hours of your time into writing a great piece of content in the hope that it will drive scores of new readers to check out your site, and maybe become new customers. Then, for some reason, it falls flat. Few people read it, and even those who do, don’t seem terribly interested in engaging with your business. What’s wrong? What happened? More often than not, the problem is a disconnect between you, the content creator, and your audience. When a piece of writing (or any other form of creative content, really) fails to resonate, it’s usually because it’s not what the audience was looking for.
Now that content marketing as a discipline has grown up, marketers are increasingly prioritizing content within the digital mix. You're probably well aware of this shift… but perhaps not the following insights. There's a serious supply and demand problem with online content. But that doesn't mean that people will consume it. In fact, the average time that people are spending with digital media every day remains relatively flat. As such, the bar has been raised for content marketers who want to cut through the clutter.
Search Engine Optimization
Just when you’ve got your digital marketing strategy figured out, including SEO Google goes and changes things. Again and again. You’ve probably noticed in your own searches that the makeup of a search results page keeps changing. Early search results pages comprised simple lists of links, each link followed by a snippet of plain text Over the past several years, search results pages have evolved to include rich snippets and other kinds of rich search results.
Google is known for changing its search algorithms regularly. When it does, some SEO techniques that were once considered the best are now called spammy and intentionally misleading. This forces web developers and SEO marketers to quickly change tactics, often revamping an entire SEO plan within a few days to keep a website from falling off of Google’s search results.
Structured data markup helps search engines identify product information and display that information in rich results, potentially increasing how many clicks the product page will earn. When shoppers search for products in a search engine like Google or Bing, they will likely get a long list of ads and relevant organic listings. If a page ranks well for a particular product search, its link and description will appear on the list of returned results. But ranking well on a search engine results page is only part of the task. Someone still has to click.
Choose a style to customize the look and feel of your video. Click on the style template preview to see what your video would look like with that style. Now you’re ready to add photos, video clips, and music. Animoto accepts photo and video uploads from your computer, smartphone, or other sources including Facebook, Dropbox, and Photobucket. You can add your own song or select one from Animoto’s music catalog. Tracks available include instrumentals and songs.
The explosion of live video into the social media world has forever changed the way we consume digital content. Whether you call it “social TV” or “interactive TV,” new social platforms and apps are changing the way we consume content on screens. From news to entertainment, we live in an era of multi-screen content consumption. With the growth of live video, less time is spent in front of the TV and more time on mobile devices. Nielsen’s latest survey of connected device owners reported that nearly half of smartphone owners (46 percent) and tablet owners (43 percent) said that they use their devices every day as second screens to their TVs.
Believe it or not, email is still, by far, one of the most effective ways to generate sales leads. That being said, email is also one of the trickier content marketing channels to master. Send the wrong headline or forget to format correctly and – Bam! You’re hit with an opt-out request. Don’t let your email get sidelined, keep them in the inbox and out of the SPAM folder by creating creative, personal, and compelling email marketing campaigns.
If we all sent fewer, better emails, we’d probably all see a rise in engagement and have less of a complex about email. But it’s not easy to make that shift — especially since there are 2.7 billion current email users who’d have to buy into changing their behavior. So until we have an email revolution, the easiest way to declutter our lives might be to get rid of email altogether.
For those not familiar, in 2012, Google’s Penguin algorithm update was launched; it worked to decrease the rankings of sites violating Google’s guidelines, specifically targeting link schemes. In 2016, we see that the spammy and unnatural link acquisition tactics of the past aren’t going to cut it anymore. So why are we still talking about link development and link building in today’s SEO and content marketing landscape?
Link building is a complicated strategy that used to be a very simple one—back in the day, you could build links wherever and however you wanted, and see a corresponding gain in your search visibility. Today, the link building world is more diverse, harder to penetrate, and is riddled with myths and misconceptions due to the ghosts of its past.Top 10 Digital Marketing Articles of this Week: 17thJune, 2016!,