Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Marketers use a variety of metrics to collate, crunch, and calculate how their content performs in social media. Metrics such as shares, retweets, and views are often the easiest and most obvious to gather, but they may be the most deceptive and unreliable when evaluating whether your content is genuinely making a difference.
Your content marketer who created the infographic may not know the ins and outs of expertly targeting social media to drive traffic to the infographic. And you might think that blasting the infographic out to a list of media contacts will get the it reposted by top bloggers, but you wouldn't be nearly as successful in securing media coverage as your PR teammate would. Here's how Marketing, PR, and Content can work together across four main areas.
Search Engine Optimization
One of the key challenges for a digital marketer or a website owner is getting stable and inexhaustible flow of traffic to his or her website. Let’s find out how you can gain traction in short period, choose the right channels and define the best strategies for converting visitors to customers. Paid advertising is an effective way to drive traffic to your website quickly, and it’s a good opportunity for newly built websites.
In an effort to outfox the SEO industry and avoid attempts at manipulation, Google uses as many as 200 different parameters to rank your website. It has made SEO cheating nearly impossible. Despite this, neophyte PR professionals can use their communications and content generation skills to keep websites well-positioned in organic rankings. It’s important to consider that the website owner could provide the same piece for different content provision sites. That process is called article marketing.
How much SEO knowledge does a journalist need? Is it a key part of the job in the modern world, or should they just concentrate on writing? Let’s be clear though: the quality of content is the first consideration: if the article sucks then no amount of SEO knowledge is going to help. The ability to write is the thing. After that, it’s about giving the content you created and the site you write for the best chance in the search engines.
Do you want to reach new audiences on Facebook? Have you considered targeting niche audiences? Targeting niche groups of people on Facebook, in addition to your primary audience, will help you create new channels of traffic and revenue. Sometimes, all it takes is a little brainstorming to yield an immediate option for a secondary audience.
For most small businesses, it’s intuitive to look to the largest social media platforms to generate traffic. Granted, some businesses will get no real benefit when they are trying to make use of this visual-based platform, but for companies offering products or experiences with a compelling visual hook, Pinterest can be an excellent source of traffic and engagement.
Email remains a significantly more effective way to acquire customers than social media — nearly 40 times that of Facebook and Twitter combined. The majority of recipients of emails containing personalization drawing from previous shopping behaviors and preferences would be more likely to increase their purchase as a result. Now it’s time to put your email marketing to work.
Email continues to be an extremely important marketing channel, so it's important to know how well your email efforts are performing. But while it’s easy to find out how many clicks, opens and so on your emails are getting, it can be difficult to understand the significance of those numbers without having something to benchmark them against.
It’s a well known fact that acquiring high quality, relevant links to your website is an important part of an SEO strategy. But, what about your content marketing strategy? Does building links belong there as well? The answer is, yes! Content and links can’t function without one another. Links are the way people share and find content; together they make up the entire internet.