Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.
Most brands actively produce content. Even with a solid SEO strategy and amazing content, you stand a good chance of getting lost in the crowd. Content partnership may be an answer. By joining forces with industry experts to create content for your site, you can achieve many great goals.
The most important part of content strategy happens way upstream when you’re asking questions about the content,” says Kristina. By “questions” she means the journalistic questions: What? Why? How? When? For whom? By whom? With what? Where? How often? What next?
Search Engine Optimization
Big names are so established with consumers that they regularly get searches and clicks, enabling them to sit comfortably atop search engine rankings. Worse still, big brands have big teams and budgets to throw behind marketing strategies that further boost the public’s affinity for them, solidifying their SEO even more. This creates a blockade at the top of search engines that seems impossible for a smaller business to penetrate.
If your website isn’t already mobile friendly, you are already behind the curve. What can you do? Take immediate action. Optimizing a website for mobile can be quite complicated, depending on what approach you select. But it doesn’t have to be. If you align with the following five strategies, you’ll be in good shape heading into 2016.
When it comes to building an online business and website, there are a myriad of things to learn and do. One of which, of course, is Search Engine Optimization, a topic discussed regularly. But, like any learned skill, we always need to carefully consider where to invest our time.
Companies like Uber, Dropbox and Airbnb use double-sided referral programs that connect to social media, turning their customers into promoters. You can harness the power of similar social referral programs to sell tickets for your event.
Look over your last few posts on social media. Is there anything there that's new, original, different, or are you just posting the same sales and the same information over and over? Social media is about real, honest connections. Start by figuring out who it is that you're interacting with on social media. That audience may be a very different one than your overall customer profile.
Think about the specific material each website visitor would like to have after reading the article. The article is about how to do your own PR so a set of really good email templates for pitching journalists would be a great giveaway in exchange for an email address.
While email is seen as a traditional form of marketing, it’s still an effective way for retailers to reach consumers. Netta Kivilis, head of marketing at Custora, spoke with eMarketer’s Rimma Kats about email marketing trends, the role that mobile plays and whether personalization is ever going to happen.
Link building in boring niches makes SEO more challenging. There are less active blogs, the sharing culture is not common, webmasters take advantage and ask money for links or they rarely respond to emails. If you are in a boring industry, don’t get discouraged. No matter if you are doing SEO for an event website or a carpet cleaning company, there are lots of backlinks opportunities waiting for you.Top 10 Digital Marketing Articles of this Week: 18th September, 2015!,