Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Champion content has a favored concentration, digging deeply to uncover fresh and unfamiliar insights or ideas. As marketers, your goal is not to make the “best” content, but to create relevant content that reinforces bonds and encourages trust. Sure, champions may be rare. But the only chumps are the marketers who don’t seize the opportunities content creation can open for them, and fail to enter the ring at all.
Any good journalist will tell you that you don't have to have a degree in a topic to write about it well, and confidently. It just takes time, practice, and enough self-awareness to know when you don't know what you don't know. It's hard to serve the brand if you can't serve the story, and it's hard to serve the story if you don't know the context (and all the context) surrounding it. It's hard, but not impossible.
Search Engine Optimization
Your content is epic. Your readers are ecstatic. You get lots of social media shares…But you have no idea how to write and optimize your articles for SEO in 2016. Figuring out what works, what to focus on is a huge task. And with Google constantly changing the rules you probably feel like you have no idea how to keep up. The following SEO content guidelines are the current best practices for getting your content to the top of Google while still keeping your readers happy. Yes, a win-win!
Whether you are writing headlines or copy for your website, blog posts or news releases, keyword research can help you reach your audience better. You will know which words your audience cares about, how consumers search for things and how they group keywords together. Keyword research is the foundation of a good SEO strategy and a vital component of your content marketing strategy.
In search engine optimization, the long tail applies to the number of searches a type of keyword is likely to drive. For example, a site that sells picture frames and framed art would presumably want to rank well for the keywords “picture frames” and “wall art.” Those so-called head terms are individually extremely valuable, both from a traffic perspective as well as from the ability to boost brand recognition by being visible in the search results.
Navneet Kaushal, the CEO and editor at PageTraffic shares some practical insights about LinkedIn. Being a professional business social network, LinkedIn is the perfect place to promote your blog. Since it’s demographics is not too diverse as on other social media networks, you can easily get in front of the right people and pitch the idea that clicks. If your profile isn’t optimized for more views, no one will see you on LinkedIn. But once you optimize it, add the elements required to get seen on LinkedIn that will surely get you more visits.
Engagement is, of course, a fluid concept that refers to a host of metrics, including bounce rates, pages per visit, session durations, attention minutes, scroll depth, media clicks, social shares, comments and micro conversions. For content-oriented sites — where “sticky” viewership is what drives sales — optimizing for engagement-oriented metrics is often the best way to maximize revenue.
The ability to measure campaign performance accurately is one of the biggest advantages of digital marketing. That’s why you can see how many emails were opened or how many links were clicked. Unfortunately, in most cases once the link was clicked and your website was opened our job is done. Usually, that’s when some web analytics tool, Google Analytics (GA) surely being the most popular one comes into play.
You’re probably not the only salesperson in your industry contacting your prospect – and you’re definitely not the only salesperson contacting them in general. Unsurprisingly, it'll be tough to get a response if your emails sound just like the other ones your prospect is getting. But with a little creativity, you can win their attention and motivate them to respond. Read on to discover four ways to make your email stand out.
When it comes to backlinks, there’s one simple fact that’s still true: the more quality backlinks a website has, the higher its chances of earning good rankings. At the same time, the more unnatural and harmful backlinks that are pointing to a website, the more likely it is to be penalized by Google. Recovering from a Google penalty is a long and complicated process. It’s less troublesome to avoid penalization and save your site from being demoted or even de-indexed by regularly auditing your backlink profile.Top 10 Digital Marketing Articles of this Week: 19th August, 2016!,