Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.
Whether you want to admit it or not, there are probably some things about content marketing that you just don’t feel like you have a solid grasp on. But rest assured, you are not alone. Though it may seem like content marketing just comes naturally to some companies, it turns out that some struggles are universal. If you, too, are looking for ways to overcome these stumbling blocks, the tips that follow may help you find your footing.
In the Digital Marketing world, Content Marketing has become the hottest trend to maximise your marketing strategy. Done right, it captures the desired audience’s attention and makes your brand unforgettable. Before adding content marketing into your marketing mix, you must first do your research. It is vitally important to research industry related trends to see which content performs the best based on audience engagement.
Search Engine Optimization
Much like scientific experiments, optimization processes are data-driven. Fundamentally, your current website traffic provides data on which you are able to base optimization decisions in order to reach specific goals. Website owners have a great deal of control over fundamental website elements such as content, design, user interaction, and light-boxes that boost conversion rates, but different users often have different reactions to the same stimuli.
For too many startups, search engine optimization (SEO) is a task that sits on their company’s back burner. With features to launch and customers to support, the idea of spending time fiddling with your title tags can seem like a fool’s errand. That’s especially true when there’s no guarantee that your hard work will result in a single additional visitor from Google. Indeed, success with SEO can seem like throwing two dice and hoping you roll double sevens.
If you maintain a blog, you would like the traffic of your blog to go up. But what if it doesn’t? What if the traffic on your blog is (slightly) decreasing? What do you do? If the traffic to your blog is decreasing, you should first check your rankings. It could well be that something happened that changed your ranking in Google. That could definitely explain a (sudden) drop in traffic.
Are you looking for a simple way to make sure all your social channels are consistent? In this article you’ll discover a checklist that will help you rebrand your social media profiles. You sould post something for your new company and announce the change and ask people what they think. This will make your audience feel like you value their opinion and allow you to gather feedback before launching the rest of your rebrand.
You might already know that Instagram is a growing channel that lets individuals and businesses alike expand their brand. For businesses especially, it's a way to humanize your brand, recruit future employees, showcase your product and company culture, delight customers, and generate new business. But here's the deal: Unless you're famous, it's really hard to amass a huge following on Instagram without some hard work.
Purposeful, content-rich email marketing can produce a return on investment many times greater than traditional advertising, online banners, and even pay-per-click ads. Marketers and business owners who master email marketing may be able to earn more sales and more profit for their companies. At some level, even bad email marketing can be effective. Just ask the millions of spammers sending billions of messages.
These days, as a form of communication, email is taken for granted – it’s the base level of communication in almost all workplaces, and forms the backbone of how we communicate in the modern world, professionally and personally. However, despite the rising popularity of these other types of communication, using email for marketing remains to this day the cornerstone of any successful business, from your local independent clothes shop to a multi-national corporation.
Google’s becoming faster every day isn’t it? For example, the search engine gets better and better at detecting unnatural link building or evaluating the authority of a linking site. Not to mention that its algorithm can already assess a content’s usefulness or a brand’s strength at a snap. And as a result, the bar for the quality of the content and links you need to rank goes up all the time.Top 10 Digital Marketing Articles of this Week: 19th February, 2016!,