Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.
Content really is king, especially when you are trying to get your brand or company noticed by the public eye. A startup that invests in a good content marketing professional can create a lot of digital noise, resulting in lead gen, increased ROI and brand awareness. However, an exceptional content marketing professional capable of delivering these results can be challenging to find.
All of this user-generated content, in combination with a content marketing strategy, can enhance your brand while building a level of trust between it and your customers. User-generated content campaigns like the “Share a Coke” campaign made buying a bottle of Coke a lot more fun last summer, and even boosted sales more than 2 percent.
Search Engine Optimization
It’s all too easy to get lost in a maze of social media, spend too much time on content marketing, and forget the basics of technical and on-page SEO, but these building blocks are as critical to success as links, domain authority, social signals, and earned media. In fact, some would argue that they carry even greater importance.
Like botched plastic surgery, a poorly executed website migration can bring a host of SEO problems, including making your site difficult to find in search engines, confusing to use or filled with errors that make the searchbots run away. To ensure that your website migration goes smoothly and leads to improved business, follow these essential migration SEO recommendations.
Creating a search engine optimisation (SEO) strategy is hardly a new challenge for businesses, but many still get the basics wrong at disastrous cost in this digital age. At the same time SEO demands continue to evolve. Google, for example, recently followed ned user behaviour and changed its search algorithms to favour mobile-friendly sites in its rankings.
Do you use LinkedIn to prospect for new business? Want to reach a highly targeted professional audience with your message? LinkedIn ads are an excellent way to increase visibility and generate leads. f your advertising budget equals or is more than $25,000 a quarter, you can get access to some amazing (and premium) advertising tools such as Lead Accelerator, display ads, sponsored InMails and sponsored groups.
Do you want your social media images to make an impact? Are you tired of your images looking fuzzy or being cut off? Your images need to be the correct size for each social channel to maintain their proportion and clarity.
Email is the single most effective marketing channel that event organisers have at their disposal, this news is likely to ruffle a couple of feathers. In an effort to fill in the gaps left by email database decay, we've come up with five tools proven to help businesses grow their email list. From pop-ups to sticky bars to Twitter Lead Generation Cards, all of these resources are designed to help you maintain and scale a healthy email list.
Social media works effectively for many marketing activities, but generating new leads isn’t one of them. In fact, when it comes to generating leads, the good ol’ email will always beat social media. One 2014 study from management consulting firm McKinsey & Company suggests that email conversion rates are 40 times higher compared to Facebook and Twitter combined.
Building inbound links is a major headache for most search marketers, due to a painful combination of factors. Having a great inbound link profile is necessary to get any kind of search-engine-optimization visibility, but at the same time, building bad links can earn you a penalty and set you back weeks or months.Top 10 Digital Marketing Articles of this Week: 19th June, 2015!,