Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.
Creating content for boring industries is tough, but creating content for an expensive product that'll be sold in a so-called boring industry is tougher. Such was the problem faced by Mike Jackson, head of sales for a large Denver-based company that was debuting a line of new high-end products for the fishing industry in 2009.
After years of pestering the executives of his traditional, non-flashy company to create a line of products that could be sold to anglers looking to buy premium items, he finally had his wish: a product so expensive only a small percentage of anglers could afford them.
Website traffic is critical for B2B marketers – 63% say it’s the metric they review more than any other to evaluate success, according to CMI’s B2B Content Marketing 2015: Benchmarks, Budgets, and Trends – North America. Thirty-nine percent of B2B marketers also cite SEO rankings as a key metric. Similarly, 62% of B2C marketers monitor website traffic and 39% view SEO rankings as important metrics, according to CMI’s B2C Content Marketing 2015: Benchmarks, Budgets, and Trends – North America.
Search Engine Optimization
It has been a little more than a week since Google’s much-hyped mobile friendly mobile friendly algorithm rolled out. Prior to that, we were all busy ensuring our websites were in compliance with Google’s mobile usability algorithm. But what now? Has the gala ended? Certainly not. Post the arrival of Mobilegeddon, it is time that businesses took steps to check how the changes are impacting their website and ensure all is being done to optimize how listings appear on a mobile SERP and take necessary steps to ensure everything is in place.
SEO is as relevant today as when people first noticed that it was possible to create targeted marketing campaigns using search results. But the game has changed and some of the things you used to do to optimize your sites for search may no longer be as effective.
For a small business owner, SEO sounds big and scary and something that you have to pour hours into every week, just to stay ahead of the curve. While SEO does take a little bit of time, staying on top of your optimization doesn’t have to consume your life, especially if you’re working with an SEO expert. Looking forward to the rest of 2015, here are some of the best practices and SEO tips all small business owners should keep in mind.
You’ve heard of social media calendars before, but do you know what they are and how to use one?
Chances are you don’t. And that’s okay… I didn’t either when I entered the realm of social media marketing. But once I learned about it and how to use it, it change how I marketed my businesses on the social web.
Are social media marketing and content marketing two disparate entities, or could they perhaps be a marriage made in heaven? Unfortunately, many brands approach both as if one has nothing to do with the other. The simple fact is that social media marketing cannot function without content. If you have no content, you have nothing to share, tweet or post. Without valuable content, you cannot drive engagement on social media. Therefore, it only stands to reason that content serve as the heart of any successful social media marketing campaign.
In the crowded consumer inbox, everything is at a premium—especially the recipient's time. Consumers are doing a cost-benefit analysis on a minute-by-minute basis—even if they don't know it. They're weighing the pros and cons of their routes home from work. They're debating whether to pay the extra shipping to get that online order in a hurry. And they're gauging the benefits of opening all those emails cluttering their inbox.
Surveyed companies attributed an average of 23% of total sales to this single channel, and these results are hardly isolated. Anywhere you look nowadays, you’ll see that email marketing is more profitable than ever. The question then isn’t: “Should I build an email list?”, but rather: “How can I build my list as quickly as possible?”
While link building strategies vary in difficulty, many search engine optimizers (including myself) believe it is the hardest part of their job. In other words, if you can master the skill of link building, you’ll have a leg up on the competition.Top 10 Digital Marketing Articles of this Week: 1st May, 2015!,