Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
If your article contains two big ideas, save the second one for another piece of content. Eliminate every word in your article that does not deliver on the promise made in your headline. The big idea here is that measuring Clarity, Continuity, and Connection will help you create high-quality content. Use subheads and bullet points to reinforce your message.
Whether it's playing it too safe or forgoing video for simple words and pictures, content marketers often fall into the same traps. To break through the noise, marketing pros should try to tell a bigger story, and be both brave and bold with content. Marketing pros shouldn't make content for or about themselves. Create content that's selfless and not overly self-promotional, and you'll be rewarded many times over.
Search Engine Optimization
Local businesses can help their search engine optimization efforts by utilizing the Schema.org markup. By adding the Schema code to your website, you’re helping the search engines identify certain text on your site, such as your business’s name, address, and phone number. When it comes to SEO, however, local businesses that use this code on their website in the appropriate places have an advantage over other local businesses that don’t.
As a marketer, SEO can seem overwhelming, but you know it’s critical for your content marketing. A lot of changes are taking place in that industry, and it can be challenging to stay up to date. If you are like many marketers, you understand the basics of SEO and have some general practices you adhere to in an effort to appease the search engine gods. Not only are you trying to get the page to rank, but you are also trying to get the user to stay once they are there to signal it as high-quality content.
In our fast-paced, digital world, few things help small businesses the way a local search engine optimization (SEO) strategy can. Search engines keep getting smarter, but that doesn't mean SEO is no longer necessary. Your business will lose out to competitors if you're not working to keep it in the public eye. Although all SEO hinges on great content and a responsive website, local SEO has its own practices and requirements that influence how you rank locally.
Business executives have come to learn that Twitter can be a powerful and highly effective marketing tool, when used appropriately. Over the past several years, business executives have taken to Twitter to stay connected with employees and customers – and the best of them have been able to leverage the platform to great effect. Business leaders who use Twitter effectively tend to share several important traits, with one of them being the ability to quickly convey personal messages in a down-to-earth format.
If you want to batch your visual content, desktop tools are the way to go. While mobile apps are convenient, they aren’t as efficient or easy to use when you want to create more than a few images. While you can’t start an image from scratch with complete customization, their automation functionality is perfect for batching social media graphics. Ads are easy to create because the 20% text rule is included in the templates. You can also add keywords into the metadata of the images for SEO purposes.
For starters, if you are simply responding to the client's comment – even if they seemed earnest in their request – that they would love to see a proposal, you're wasting time. The rush to write a proposal and the resulting frustration due to a lack of feedback or even a simple "no" is the result of a non-existent sales process or one that is driven by the client's wants, rather than the agency's attempt to qualify and drive the right type of new business.
Email marketing is at data personalization crossroads. How can companies personalize email data when that data is spread across cloud and on-premises? And what about data security concerns? Email marketing is far from dead, despite what some may say. Customers want their email personalized and relevant. And that requires an understanding of the customer that only internal data can provide.
Which specific type of link was the most instrumental in helping a website to rank. Of course, every website received backlinks from a number of different sources but the thing to discover was which ones were helping that particular website the most. More seasoned SEO’s will probably be interested in how those links were classified but for the most part, by ‘low-quality link’s’ it generally means that anyone can replicate it with a high level of ease as they weren’t earned in any way.Top 10 Digital Marketing Articles of this Week: 1stJuly, 2016!,