Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.
We’ve already published two podcasts on the topic: Adaptive Content: A Trend to Pay Attention to in 2015 and Behind the Scenes: 2014 in Review and the Road Ahead. And 16 Stats Explaining Why Adaptive Content Matters Right Now is a foundational blog post that briefs you on the subject.
While “content marketing” has a bevy of definitions, I always define it as, “the strategic creation and sharing of online content to achieve our marketing objectives and business goals.” This requires highly effective communicating, networking, engaging, inspiration, and ultimately dishing up value.
Today, Facebook has released an in-depth post as to why this isn’t the best way for advertisers to track their ad dollars. Why? Because “if an ad is viewed it has a greater chance to drive value for an advertiser.”
When Social media is not used properly, it can actually damage your brand’s reputation. This article will tell you about eight social media marketing mistakes you should avoid at all costs.
Social media has become more of a priority. In fact, Facebook and Twitter have become integral parts of brand awareness, content distribution, lead generation, and customer acquisition strategies for businesses. This is especially true for startups working with smaller budgets and grassroots campaigns. However, despite its importance, very few startups and new ventures understand how to maximize the potential of social media.
Search Engine Optimization
Working at an online marketing agency or run an in-house SEO department, you’ve likely encountered the dreaded “work wall.” That wall may have been a lack of resources or budget, or it may have involved that one person or department who just wasn’t interested in helping you get done what you needed to get done.
The search visibility of your website’s was the sole indicator of online success. Though search visibility is still very important to businesses, things aren’t as simple or "clear cut" as they used to be.
All of the ways that a modern marketer can reach prospects and boost sales, email marketing is probably the most potent. This is specifically true when the marketer does a good job of building the list, consistently provides valuable content, and takes advantage of segmentation, automation and personalization.
Email marketing is huge and likely will be for many years to come. 73 percent of 5,000 marketers agreed that email marketing is core to their businesses and 60 percent went so far as to say that it was a “critical enabler” of their products and services, an 18 percent increase over 2014.
Link building will get a lot tougher especially for smaller brands that don’t have real capacities to compete with bigger companies in the industry because of their low budget.Top 10 Digital Marketing Articles of this Week: 20th February, 2015!,