Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.
Strategy is intrinsic to content marketing: You have to have a well-considered approach to the creation and distribution of valuable and relevant content to prospective customers. Digital and social marketing have amplified the need for a strategic approach to content. With ever more content being created and disseminated via ever-evolving distribution points, marketing is undergoing constant transformation.
Content Marketing and Reluctant Executives: How to Get Buy-In… and Participation!
You've hammered out all the details of your content marketing strategy. The T's are crossed and the I's dotted. You're certain the results are going to be spectacular and you'll be able to prove it with undeniable metrics. For content marketers, the following three steps will help get across the true value in your proposal that will get senior leadership on board.
Search Engine Optimization
Ratings and reviews can be important for SEO and PPC. If structured correctly, e-commerce sites in particular may be able to showcase their reviews in search engine results, ultimately having an opportunity to differentiate their listing from the rest. This experience will allow you to think about where B2Bmarketeeers may miss out on SEO opportunities because there isn’t a direct connection to SEO performance.
SEO begins at home, so if your website sucks then so will your SEO, and no matter how many juicy links you build, the long term relevance and effectiveness of the campaign will fail, as without the right structure, foundations and quality in terms of your website, at some stage it will all come unstuck.
In fact, back in those days of hundreds upon hundreds of search engines and directories creating a crazy wild competitive field, SEO during development was mandatory. Rank can be bought, so you can see how organic SEO might be that thing no developer needs to care about – but sooner or later someone ends up being penalized by Google and they come running to an SEO to save them.
Social media is key to reaching your maximum potential audience for each piece of your content marketing. In case you’re not familiar with Buffer, it’s a social media scheduling tool that uses its blog to attract prospects. As a marketer you need a combination of high numbers and strong conversions since only a small proportion of your readers will convert. To this end, continually test every element of your offering.
Creating a social media calender helps you deliver a steady flow of content to your followers. Just like you plan a blog schedule, consistent social sharing can help you stay top of mind. A calender of when you plan to post to each platform helps you see when you have gaps in your sharing schedule or when you have too much going on at once.
With over 4 billion email accounts in existence across the globe, email has become an integral part of modern life. And its importance keeps growing. Email marketing continues to yield the highest ROI of any channel investment. It gives digital marketers the best bang for their buck. Email also delivers the best measurable ROI of any other channel, meaning that digital marketers can track their investment in email more efficiently.
You are now living in a marketing world characterized by 5 D's. So, explore those D forces and how they make up new email and marketing trends. Email marketers can't be complacent when people's daily lives online and offline continue to evolve. You won't attract clients' attention by sticking to old methods. Email marketing (and every other kind of marketing, too) is still adapting to the mobile surge that began a few years ago.
SEOs never use audio sharing sites…which is CRAZY because they’re ridiculously easy to get backlinks from. All you need to do is create a piece of audio (preferably music) and upload it to an authoritative audio sharing site. If you have an awesome piece of content on your site, you can usually get a 1-2 .edu links just by asking around. That being said, it’s definitely worth the time and effort because of the killer inbound links you can get from this strategy.Top 10 Digital Marketing Articles of this Week: 20th November, 2015!,