Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.
Content marketing takes time, effort and dedication. Spending hours on content marketing everyday would be great. And it’d be even better if you had the budget to hire an expert. However, just because you don’t have that kind of time or money doesn’t mean that you can’t make an impact with content marketing. After all, the best results don’t come from massive, one-time initiatives. The most successful content marketers do a little bit each day, and it adds up over time. Let’s see what Aaron Agius has to say on managing content marketing.
The dreaded content marketing rut, we’ve all been there. Everyone from copywriter to CMO has experienced content marketing fatigue at one point or another. Sometimes it feels like no matter how hard you try you can’t quite seem to create enough content and get the engagement you need.
Search Engine Optimization
It seems that the value of obtaining quality links will never disappear from SEO. However, how much value will continue to be associated with said links is frequently called into question, especially as search engine algorithms increasingly crack down on shady link-building practices. As other SEO techniques become more highly valued by Google and other search engines, the importance of both content creation and public relations within the ever-changing digital marketplace will continue to increase.
The search engine doesn’t come to us. Many forms of marketing do. Or at least they try to. They interrupt us. We generally make them go away. Or we go away. Or we simply ignore them. Search is kind and sensitive. We summon it in our time of need. The majority of web traffic is generated by search. Your visitors arrive by choice. As much as you might perfect your other digital initiatives, search marketing is likely to generate higher conversion rates.
These days, web surfing is already dominated by mobile users who surf the internet through their tablets and smart phones. As more and more people succumb to using mobile devices instead of what is traditional which is to connect to the internet through a computer, web designers have also responded to this development by creating websites that are mobile-friendly and easy to navigate even if you are not surfing it via a desktop or a laptop. Being SEO friendly is crucial towards success in the online world. If you are a web administrator, it is a must for you to create a SEO friendly website.
Enhance your social media marketing with new tools that will simplify your job. Using the right tools can help you manage your time effectively and get better results from your social media marketing. Here are fourteen of the hottest social media tools recommended by the pros.
The truth is, if you have an aversion to social media, it probably stems from an aversion to marketing in general. And who could blame you? Social media platforms change faster than Kim Kardashian changes shoes. When we talk about marketing in 2015, the conversation is incomplete without social media. Marketing research tells us it is a key player in buying decisions.
Your business’s email list is hands down its greatest asset. You likely already know that, but building your list up from scratch can be challenging and confusing. The reality is that building up your list can take time, but more than time it takes some consistent, effective tactics. If you can stay disciplined, you will watch your numbers grow. Here are some great ways from Matthew Toren that will help you to get more subscribers for your email list.
One of the most important choices you’ll make when you are ready to add email marketing to your plan is which email list technology to pick. There are many very good technologies available from which to choose. In order to find the right one for your business, you will need to answer some very important questions.
Backlinks," meaning sites that link to your site, are, for most search engines, the supreme ranking factor. So is getting more organic traffic. Because that traffic is directly related to the quality of the backlinks your website has, the more authoritative websites that link to you, the better rankings and traffic you’ll get.Top 10 Digital Marketing Articles of this Week: 21st August, 2015!,