Oct 21, 2016 113 readsby Navneet Kaushal

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.

Top 10 Digital Marketing Articles of this Week: 21st October, 2016!

Content Marketing

Six Content Marketing Principles You Shouldn't Be Ignoring (but Probably Are)

Content marketing can be as complex or as simple as you want it to be. You may base your strategy on the basic idea of producing valuable material for your users, or dig deep into data that dictates a complex process of creating content for the entirety of the customer journey. Either way, some fundamental content marketing principles should be guiding how you create and distribute your content.

How to Produce Quick and Effective Video Content With Your Phone

Video is the rising star of content marketing. In our survey with the CMO Council, 79% of senior marketers say video’s role will increase in overall visual content strategies. And since you all carry powerful cameras in your pockets every day, content marketers have no excuse not to experiment with video.

Search Engine Optimization

How To Generate More Leads For Your Business With SEO

SEO is kind of a big deal. If you have got as far as this, you know that it exists, at least. But are you aware of how truly important it is to give your business an impressive web presence? We will give you a hint: it’s essential. It’s an all-encompassing term used to describe anything that achieves these results, from link-building and social media marketing, to having your website itself embedded with keywords that will alert search engines.

How to Perform a Local, Competitive SEO Analysis

Businesses that rely on local consumers should periodically examine the search engine optimization efforts of their competitors. You will see what they are doing — what you like and dislike — and how your business stacks up. Beyond reviews, look for your competitor’s local citations. Search Google for the address of your competitor’s business. Put it in quotes when you search to see how many times the address is mentioned.

Off-Page SEO: What It Is and How to Crack It

“Off-page SEO” is a term you have probably heard a million times, but what does it actually mean? From this definition, it’s clear that off-page SEO includes “link building”. But aside from that, it’s extremely loose. These factors are off-site in that they are not controlled by you or the coding on your page. Examples of off-page optimization include things such as link popularity and page rank.

Social Media

How to Create Content for Your Social Media Sales Funnel

Wondering how to deliver content that converts prospects into buyers? When you start with the right content, it’s simple to adapt key pieces of it for a variety of social media channels. In this article, you will discover how to create, repurpose, and amplify content to reach people at every stage of the sales cycle. At the foundation of any successful content marketing strategy is ideation. With the overabundance of content being created, having a strong ideation strategy that maps buyers to the buying funnel will help ensure that you are creating content with the most impact.

3 Free Tools to Help You Understand Your Online Audience

Because Facebook has more than a billion users logging in every day they have tons of information about what people buy, what they like, their demographics, and so much more. If you have a Facebook business page, you have access to their Audience insights tools tool, which you can use to analyze either: If you have a Twitter account, you can use Twitter's audience insights tool to figure out the different interests, demographics, occupation, lifestyle, consumer behavior, political affiliation – there are literally hundreds of dimensions, too many to list out.

Email Marketing

Email segmentation and targeting options

Although this post gives email marketing examples, the segmentation approaches here can be used to other forms of online targeting through digital marketing, particularly website personalization or display ad network remarketing. To implement this level of email marketing needs a capable email marketing system that supports event-triggered marketing and dynamic content insertion where rules are used to drop different offers and email messages into a container as described last week's post on how to manage event triggered or automated email marketing.

Non Profits – Improve Funding via Email Marketing

In fundraising, raising money can be a challenge. For those on the fundraising staff, you ask individuals for donations and hope you reach your goal. If you are a board member at a nonprofit organization looking for a way to raise money and improve your funding efforts, creating an effective email mark2750 E. Germann Rd., Ceting campaign may be just what your organization needs.

Link Building

Best Link Building Strategies for Your Blog

You have your blog up and running, now you need to start building links to it; what are the best strategies for that? You have some strategies to help you with good link building and to get the best links for your blog. Search engines crawl the vast World Wide Web looking for pages that relate to each other, the way the search engines determine this is through links. Since the 90s the algorithms that the search engines run on have become sophisticated and no longer treat all links equally.

Top 10 Digital Marketing Articles of this Week: 21st October, 2016!, 5.0 out of 5 based on 1 rating
Navneet Kaushal
Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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