Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.
It’s hard to make people care about a topic unless you care about it yourself and even harder to hold their attention if you don’t know what you’re talking about. The most successful content comes from people who have identified both: Their area of expertise: what they know. Their passion: what they love
Fundamental blocking and tackling are key for a winning football game. The same can be said for implementing a successful B2B content marketing program: mastery of the fundamentals is essential. With B2B content creation in particular, marketers must be prepared for everything from understanding the voice of the customer to developing the right mix of content assets.
Search Engine Optimization
Has your ecommerce website's conversion rate hovered at the same low number for weeks or months? Have you tried to increase that rate with no success? While there are dozens of different strategies you could implement–or any number of factors holding you back–the following tips and tricks have helped plenty of ecommerce sites move from under-performing to highly converting.
In every chat we are discussing best practices and the best strategies for success. Although, sometimes what really slows you down is not a lack of examples or insights, but simple, more impactful mistakes. Professionalism is about building around elementary skills. The average day of an SEO professional includes the same routine as any newcomer, but with less mistakes.
The journey to real estate search engine marketing domination starts with SEO. This quest for power is why big brands such as Zillow and realtor.com spend millions of dollars each year on SEO (search engine optimization) services to dominate search engine result pages for almost all the real estate keywords you can imagine.
Have you ever had to deal with a social media crisis? Do you have a crisis plan? In the age of social media, even the slightest predicament can quickly gain momentum and get out of control. If you are prepared, it’s much easier to manage your company’s reputation and come through a crisis unharmed. I’ll share four tips on how to effectively deal with a social media crisis.
Everything we know about social media and social sharing is wrong. If you manage social channels you are doing it wrong, if you analyze social activity you are doing it wrong. Everything is wrong from the basics, because we don’t know how social sharing actually works.
The ability to grow and develop email lists is a critical part of the job description for digital marketers, irrespective of the complexity or sophistication of their marketing operations.
Email marketing offers all organisations a direct, efficient way to interact with consumers on a one-to-one basis. For organisations that have more developed capabilities, the email address is also a key tenet in the process of delivering personalised customer experiences.
Email marketing and organic search have always been amongst the most popular channels used by marketers to build their business online. In the latest Email Marketing Census from Econsultancy, they have also been named as the highest ROI generating solutions. While mentioned together, SEO and email have typically been compared against each other, but hardly ever analyzed in combination.
Links are the currency of the web. They’re so important that Google uses them to gauge the usefulness of a particular blog page and where it should rank in their search engine results pages. However, not all links are created equal. Some links will increase your traffic, while others can actually reduce it.Top 10 Digital Marketing Articles of this Week: 22nd May, 2015!,