Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
What is the difference between content and content marketing? The answer is the destination you will use to attract and build an audience. Content marketing is about attracting an audience to an experience (or “destination”) that you own, build, and optimize to achieve your marketing objectives. With content marketing you are attracting an audience to a brand-owned destination versus interrupting or buying an audience on someone else’s platform.
Content is part of your organization’s total offering. Content transforms information about your offering into tangible terms your prospects, customers, end users, decision makers and influencers can understand. To yield measurable results, often known as content ROI, your content must be integrated as building blocks of a larger whole. They must be aligned with your organization’s key goals.
Search Engine Optimization
Video is fast becoming the content medium of choice for US consumers, especially younger ones. Even though you may already be producing videos, you may not be getting the maximum ROI if you're not optimizing them for search on both Google and YouTube. The work of SEO-optimizing video is complicated because you need to optimize not only for Google but also YouTube.
For the uninitiated, SEO can seem to be a complex and foreign landscape, but it doesn’t have to be too complicated. Even broad queries with large volumes are now showing local results which is something small business owners can capitalize upon. Developing mobile sites can now be done easily with simple plugins for your CMS which means that meaning all of your content mobile-friendly can be done quickly and cheaply. Optimizing it for fast load-speed will help you stand out from the competition in terms of performance.
Parenting is about problem solving and because those problems are often posed or created by small children, they can be silly or confusing challenges. The flexibility that this kind of problem solving develops, however, can serve you in any venture – including the sometimes unusual struggles involved in running a great SEO campaign. Your SEO takeaway from all this? Mobile optimization is a key part of successful SEO. Remove barriers and save everyone the frustration.
Facebook Live has expanded its features, providing you with new Facebook marketing opportunities. There aren’t many new features for going live yet, but filters and the ability to draw on your screen are on the way like the one below from Facebook’s live video media assets. Until then, your experience will look more like this. When you’re ready to go live to any of the above-mentioned areas, start by entering your status update and tapping the live video icon. Then, enter a description for your live video.
It’s becoming increasingly difficult to stand out in the virtual world of social media, but especially so if you're a late comer to new trends. In 2012 it was easy to get your photos on Instagram’s discovery page where you could get hundreds of followers within a few minutes. Today Instagram has over 400 Million active users – to stand out and get hundreds of followers is almost mission impossible.
Email marketing, though effective, can be a tricky task if you don’t implement it correctly. Sending thousands of marketing emails will make no sense if the recipients don’t even open them to see what’s inside. When you’re starting a campaign, you need to focus on writing email marketing subject lines that compel recipients to click. On the other hand, the email marketing subject lines with the best performance had open rates between 60% and 87%.
Despite many years of predictions that email marketing would be replaced or fade away, that day has yet to arrive. In fact, email marketing remains one of the most effective ways of reaching prospective and existing customers. Of course, there is always room for improvement with any marketing method. So, to find out how businesses, especially small and midsized ones, can increase the effectiveness of their email campaigns dozens of email marketeers offer their tips.
If you haven't started a link building campaign yet, now's the time. Here are 7 reasons why a link building campaign is more than worth its investment. There are a few different kinds of "link building," dependent on how you personally define the term. Old-school link building, or what you might affectionately call garbage link building usually involves black hat techniques or tactics that can register as spam to major search engines–and while they're cheap, they're also likely to result in a manual or algorithmic penalty.Top 10 Digital Marketing Articles of this Week: 22ndApril, 2016!,