Dec 23, 2016 113 reads by Navneet Kaushal

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.

Top 10 Digital Marketing Articles of this Week: 23rd December, 2016!

Content Marketing

Five Content Marketing Trends to Watch in 2017
CNN bought the social media app Beme owned by YouTube celebrity Casey Neistat who amassed 6 million followers through his video blog. CNN is shutting down the app and asking Casey and his team to start a new media platform. CNN is looking to target a new audience, one that it believes Neistat holds the keys to. Instead of organically growing a platform or finding a leader within its ranks, CNN just went out and purchased Neistat and his team for $25 million.

5 ways to skyrocket your content marketing in 2017
Content marketing is a powerful marketing technique that can help a business to succeed in the online space. It helps one to establish their business as an authority on a topic, increases traffic to the website, helps the business reach new customers and much more!

Search Engine Optimization

The Impossible SEO Tool That We Need in 2017
There are thousands of keywords and phrases that are spelled the same but have very different meanings. This is not an isolated issue as other clients have had this come up in the past! As SEO professionals, they love data and need to know that the keywords and phrases they are targeting are going to turn into new business leads or sales for their clients.

Useful SEO Content Tactics for a Successful 2017
Some years back, there were only a few "SEO content writers." They used to write "SEO content", with a whole lot of juicy keywords, with good keyword density and internal linking.
That content ranked high on search results with some help from off-page spammy work. And they would simply repeat that technique over and over again. The more the merrier: the more keywords stuffed in the content, the more links one gets in return.

SEO Checklist for 2017: 56 Actionable Items and Ranking Factors
This website SEO checklist was created from the approximately 200 Google Algorithm Ranking Factors. Many if not all of these factors come down to two simple concept. The first, how well does the content and supporting SEO factors match the intent of the users search query. Two, how well is the website trusted by Google in relation to the other potential results for that search query.

 Social Media

6 Tips to Help B2B Businesses Manage Digital Channels over the Holiday Period
As noted, many industries see diminished activity this time of year. Customers are focused on closing out year-end projects, not starting new ones. Resources are also often strained at this time of year. Employees are helping close out their own projects or heading out for vacation. That means less time to contribute content, or perform other social media and community engagement tasks.

How to Use Pinterest Analytics to Build Buyer Personas
Wondering what content and messaging will appeal to ones Pinterest fans? When an individual has an accurate persona, they can serve promoted pins to the people most likely to engage with and click on them. In this article, readers will discover how to use Pinterest Analytics to create buyer personas.

Email Marketing

7 Email Marketing Tips to Amp Up Your Digital Marketing Efforts
So if one is on the lookout for tactics to draw in more customers through an effective digital marketing campaign. Maybe they have been focusing the efforts on digital marketing and website optimization, which have yielded good results. But have they tried optimizing their email marketing tactics? With email being one of the most effective online customer acquisition methods, one could achieve even better results with an improved email marketing strategy.

7 tips to increase email subscriber engagement
And since it’s nearly humanly impossible to reach all subscribers with the right message at the right time, this software tool is exactly what one needs. With the right strategic formula (the formula you personally design for each of your segments), marketing automation delivers your messages based on certain cues and behavior. It’s all seamless. And it lets one keep the conversation going whether subscribers are interacting with the site and responding to ones emails at 3 a.m. or 3 p.m.

Link Building

SEO Study: Backlinks Decline as Ranking Factor

One of the major foci of the study, however, was content relevance and user intent. Based on the keyword that an individual searcher types into the search bar, and the personalization applied to that individual searcher, Google may judge the intent of a keyword search to be different and thus the resulting the search results page may also be different. This is not new.

Top 10 Digital Marketing Articles of this Week: 23rd December, 2016!, 3.0 out of 5 based on 2 ratings
Navneet Kaushal
Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic Buzz as one of the well know digital marketing blog.
Navneet Kaushal
Navneet Kaushal
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