Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Lamenting over the issue brings to mind sales pointing at marketing, placing blame for poor lead quality on the campaigns and activity of the marketing department. On the flip side, marketing feel like they’re generating perfectly good leads, and there’s no reason a good sales team shouldn’t be able to close them. Sales can provide deeper insights into audience relationships and marketing can use that data to provide sales with a wealth of targeted content.
As a marketer, you likely have a comprehensive marketing stack at your disposal — tools to help create compelling content, promote it, etc. But which tools help you understand the challenges of your audience? These three tactics will help yield information from your customers. You will understand their needs, challenges, and what they want to learn about.
Search Engine Optimization
If an SEO company is any good then what they would tell you is great content and link building go hand in hand. The second reason you have a problem with the cliche that content is king is because of the laziness of most of you, that little three word phrase is all of the information most people are actually hearing and absorbing. The strategy is to create amazing content that fills the needs of this group and can establish itself as an authority in the SEO space.
Keywords and topics are central to contextual relevance, a primary ranking factor for search engines. In the wake of the changes to Google’s Keyword Planner, the natural search industry’s go-to research tool, many are left wondering where to turn for their keyword and topical research. Those who haven’t already been using multiple tools to deepen and extend their keyword research are now left with a couple of choices: start spending on an AdWords campaign to activate your account or change the data source.
Using video content on your blog will make you a search engine favorite. Ranking on search engines is the top-most priority for all content creators. Chances are you have landed here to read this article to learn what more you can do to outshine others in the SEO-race. Extensive keyword research, targeted topics and flow of link-juice to your articles is what you have all been doing for a while. However, with evolving audience types and decreasing attention span, diversification is important.
Social media is constantly evolving, making today an exciting time to work in marketing. This can also mean that you sometimes feel as if you are falling behind on your general social media knowledge and education. In this blog post, you will find a list of 10 podcast episodes that deliver helpful and actionable guidance for social media marketers looking to brush up on their skills in a quick and entertaining way.
Whether you are working with promoted video posts or videos uploaded as ads, paying attention to the details can improve the impact of your content. Since videos on the desktop and mobile news feed autoplay, you have 3 seconds to convince users to watch your video. You don’t need a long intro or animated logo. You want to engage people immediately.
When a concept is very easily grasped, that’s “instant tea” learning. Other concepts require repetition and time, more of a steeping process or “loose tea” learning, just like when you brew a pot of tea the old-fashioned way. This article offers practical advice on the best practices in email marketing, while also illustrating some pro tips on getting the full potential out of the marketing team.
Email is often a solid platform for marketers to engage and connect with both new and existing customers that leads to conversions. You all know how great of an impact a first impression makes, and brands should use this knowledge as they strategize and create email marketing campaigns. First impressions are really important – small businesses yearn for the magic connection with their customers, yet unfortunately many fail to achieve it.
Back in the good old days, aside from the tried and tested directory backlinks and competitor monitoring, there were a few ‘techniques’ that you could use to get backlinks. You’ve got teams of SEO experts and content marketing specialists. You’ve got massive pay per click budgets. You’ve got a department to handle Social Media. You’ve got a whole division for conversion rate optimization. It’s no wonder you feel like the mom and pop shop next to that huge shiny shopping mall.Top 10 Digital Marketing Articles of this Week: 23rd September, 2016!,