Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.
Many brands and individuals are wary of re-posting the same content, fearing that their followers will see the same post more than once and revolt in some way. But by refusing to recycle content, they actually create much more work for themselves because every item on the content calendar is created from scratch.
Internet users are spending more time than ever on their smartphones, which means Content Marketers must adjust their strategies to create a better user experience for those drawn to the small screen.
Search Engine Optimization
Sure, I learned about SEO. I even experimented with it. But I generally ignored all of the SEO best practices of the day. I was the least-optimized blogger on earth for one reason – I knew the structure of the SEO system could not last.
SEO still manages to play a significant role in search engine results, leading to many questions regarding the critical search factor: does a substantive connection between SEO and user experience really exist? More specifically, should this relationship exist, or should SEO and UX ultimately aim to be kept separate?
When the marriage of Content + SEO + Social became official back in about 2009, the act of keyword research became a vastly different animal. While SEO pros still use keyword research today as a means of identifying terms and phrases to use to optimize pages on a website, the act of keyword research implies so much more in the modern marketing world.
Sell products, gain subscribers, persuade followers to a point or sway the hearts and minds of readers to your cause, they’ve got to know who you are in the first place. Your ability to encourage any of these actions comes from your brand’s authority — and one of the best ways to build that is through the savvy use of social media.
To be successful on social media, your brand needs to come across as authentic. Here are 10 ways to achieve that. A critical mass of brands, businesses, marketers, and corporate executives may have a presence on social media today, but that doesn’t mean they have a clue what they’re doing on these online communication channels.
If your marketing strategy isn’t unified across all channels, chances are you’re leaving conversions on the table. Email marketers must work hand-in-hand with conversion rate optimizers to create dedicated landing pages for specific email marketing campaigns.
When most people think about email marketing, they picture one-off emails sent to targeted portions of their database. While those emails are certainly a very important part of a healthy marketing strategy, there's another type of email that can be a powerful addition to your mix: transactional emails.
You’re an SEO professional and you don’t know it. You build relationships with influential people in your clients’ industries. You leverage opportunities with relationships you already have to benefit the brands you represent. The only thing missing is the perspective of how SEO fits in.Top 10 Digital Marketing Articles of this Week: 24th April, 2015!,