Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.
Content marketing can be incredibly effective at strengthening your brand, but it is not a promotional tool. Simply blasting out promotional messaging will not drive sales, rather it will alienate your customers and waste your valuable time, effort and resources. To fully realize your content marketing’s potential, remove sales from the equation and instead deliver value. Making a promise of value that aligns with your brand’s strengths will help you earn the right to sell to your customers and will make the audience for these messages both larger and more receptive than they ever would have been through promotion alone.
What makes an influencer a good content amplifier? Larry Kim calls them the unicorns, they are the outliers, the passionate one or two per cent that have hundreds of times more impact than the other 98%. And if you find them, then what? Influencers, like the best superheros, use their powers responsibly. They want to know you, to trust you and be sure you aren’t evil before they deploy their powers.
Search Engine Optimization
What’s SEO? SEO, quite simply, stands for search engine optimization. It’s a set of tools your website uses to show up higher in a web search, or those organic search results. Now with that in mind, let’s take a step back and look at a web search.
Many small business owners and entrepreneurs don’t even suspect how local SEO is important to market your business and they are not involved in it at all. Many people start out their campaigns and ask themselves how to promote local business with maximum effectiveness and minimum cost.
Local SEO is something you should take attention to promote and market your local business on the web. Discover 9 effective ways to get quality backlinks and promote your business in local search.
When you curate content the right way, you should never get in trouble with Google or your readers. In fact, it should do just the opposite: improve your search rankings and delight your readers and followers. One common misconception about content curation is that it’s simply reposting entire pages of other people’s content on your own site.
Social media is one of the most powerful tools to grow a large audience and spread your message. In less than three years, you can go from no audience to hundreds of thousands of followers on Twitter alone. Social media is an opportunity that people can no longer afford to take for granted. Social media is not a fad. It has redefined how we share information, interact, and grow our audiences.
Your personal blog, website and images are probably ranked high too, as social media and content creation are fundamental parts of personal branding SEO. Remember that everything you do online is a representation of your personal brand. Here are some ways to start shaping your message and how you’re perceived.
Make sure you understand who you are sending emails to and what type of content they are likely to be receptive to. Split your email list into targeted segments so you can deliver content to a more specific audience. This is likely to be more effective than blanket-emailing everyone on your contacts list.
Email is still one of the best, most cost-effective ways to reach targeted audiences with customised content. It is still here, alive and kicking. No other channel comes close to its cost-efficiency, reach and cultural acceptance, especially when it comes to the channels used to retain clients.
Building links is tough. You’re trying to get your business rank as fast as possible to have customers lining up at your door. But you’re constantly getting stuck trying to find new backlink opportunities. But would you believe that there are a number of sources that almost guarantee to get you quality links, fast?Top 10 Digital Marketing Articles of this Week: 24th July, 2015!,