Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.
Your content is subject to the capricious, anarchic, unforgiving, cat-loving whims of the Internet. Yet, some still exploit meme culture to spread brand messages without understanding what it really means to “go viral.” Of course there is no foolproof method or secret formula for sending your content viral. If you think there is, hundreds of other pieces of content can be shown to you that use exactly the same techniques and go absolutely nowhere.
How do you make effective, engaging content that gets people to take action? What does a smoking cessation study offer to marketers? Few of you can also be tasked to changing addictive behaviors, but you all need to make your content more effective in driving audience behavior that aligns with your organizations’ goals.
Search Engine Optimization
Deciding which pages to optimize for search engines can so paralyze marketers that they sometimes end up optimizing nothing. To optimize a page, edit the text that search engines place the most priority on: the title tag, meta description, heading, and body content. When business goals align with the products and features that consumers already seek, SEO can be an important channel for driving sales
Even if you’re churning out the best content in your niche, it won’t be seen by a larger audience unless you make it accessible via search. Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called “on-page factors.”If you create quality content, don’t worry about keyword density or percentages; your keywords will naturally appear at an optimized rate.
From the increased prominence of local mobile search to the increasing role of digital search assistants, 2016 promises to be another big year for SEO changes. From constant algorithm updates to Google’s “MobileGeddon”, keeping up with SEO changes in 2015 was enough to give any digital marketer whiplash. As we look towards 2016, this year promises to be another wild SEO ride- not to mention a year with big content marketing and social media changes, too!
Are you spending too much time posting content to social media and not enough time engaging? Do you want an effective strategy for creating social media content quickly? By creating and scheduling content in batches, you’ll be able to make more efficient use of your time on social media.
Having a plan in place for posting, and repurposing your best content will give your content a longer life and make the most of the time you spend creating it. Each social network serves a different purpose. Facebook is very flexible in allowing you to post a mix of text, images and video content, but stiff competition might encourage you to think out of the box.
Gmail and other internet service providers are making it tougher to get your emails delivered. Due to smarter spam filtering algorithms and features like Gmail’s category tabs, your emails may not even make it to the recipient’s primary inbox, let alone get seen. While you could always ask your subscribers to add you to their address book or move your emails into their primary inbox, these requests demand action from them and may not happen.
Since readers are increasingly cautious about giving up their email addresses, you need to build trust and put in extra effort to turn casual readers into email subscribers. While the top of your site’s sidebar is the “traditional” spot for an email list opt-in form, you don’t want it to be your sole method for collecting email subscribers.
Companies big and small LOVE to show off their customer testimonials. If you’re using a product or service that you love (or at least like), consider sending them a testimonial. Make no mistake, you can get some baller backlinks from testimonials. You probably already know that the days of spammy link building are long gone. And to succeed with SEO today, you need use email outreach to build quality backlinks.Top 10 Digital Marketing Articles of this Week: 25th December, 2015!,