Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Has your content team ever created a one-hit wonder? If so, you may be sitting on an opportunity to create many pieces of killer content from that original piece. Having your content on different platforms means that your audience could touch it multiple times. This attention-multiplier effect makes it seem like you are everywhere. Your themes and ideas slowly sink in.
Do marketers actually understand storytelling in the context of content marketing? Yes, it's a borderline buzzword. And, like "content marketing," at times ambiguous. Historically, storysdtelling traveled by word of mouth; bad stories were lost in time, but good stories stood the test of time. Now, thanks to a plethora of social outlets (for good or ill), it all travels at the speed of social lightning.
Search Engine Optimization
No startup can build an effective SEO strategy without a strong keyword research foundation. Here are the five best keyword research tools recommended for startups to begin a well-rounded keyword foundation for SEO. It’s designed for advertising, but you can use it to research organic keywords by customizing your results for one of your competitors.
With so much written about it, it’s easy for myths and misunderstandings around SEO to take hold. If you believe that SEO is indeed dead, or if you’re just a pessimist, the rest of the myths won’t be much useful to you. SEO changes and evolves, but as long as there are ways to help your site rank higher in the SERPs, SEO will still be here. To avoid losing out in these crucial moments, you need a site that loads quickly and is easy to use on mobile screens. The first step is seeing how your site is performing.
The long tail of natural search should drive more traffic and sales than the head. Unfortunately, a site’s strategy, architecture, and implementation often cut the long tail short of its full potential. The propensity for the individually high-value trophy keyword phrases to drive less natural search performance in aggregate than the phrases that drive only a few searches each.
Navneet Kaushal, the CEO and editor at PageTraffic shares some practical insights about how could you build a community around your blog. With so many bloggers and blog posts storming in every day, it is hard to stand out. The secret to creating an outstanding blog is to cultivate a community around it. A strong community of fans then helps to generate new traffic to your blog.
Facebook's algorithm is powered by machine learning. While you don't know the secret formula Facebook uses, you know from a computer-science perspective that machine-learning algorithms learn by testing and figuring out how people react to those tests. If people really love your content and engage with it, then they are more likely to see more of that type of content in the future. The reverse is also true – if you post garbage, and if people don’t engage with it, then those people are even less likely to see your stuff in the future.
Email is one of the top ways to reach customers and prospective customers. There are many different ideologies when it comes to the most effective email marketing techniques, but there are some tried and true basics that apply across the board. Regardless of personality, however, the subject line should make people want to open the email to get more information.
Email marketing plan can help you communicate with and advertise to your customers. But, that’s only the beginning. Identifying your audience, developing a communication strategy, and determining your message will help you start moving in the right direction, for sure. But once subscribers have joined your list and start engaging with your email, there’s more to learn and consider.
Links have long been one of the primary factors used by Google and other major search engines to rank websites and pages. Which means, if you want to rank in search, you’re going to have to build links. Link building is the process of acquiring new inbound links to a website from external sites. The goal of most link building campaigns will be to increase future search traffic from Google, although links from popular sites (such as newspapers) can also be an excellent source of referral traffic.Top 10 Digital Marketing Articles of this Week: 26th August, 2016!,