Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
For firms investing in content marketing tactics, content marketing consumes almost two-thirds of their internal resources’ day-to-day commitments. Size plays a role in inefficiency. The bigger the organization, the more likely it is to waste time and money performing unnecessary and redundant tasks. In short, making your content operations more efficient isn’t something to do someday. It’s something that you – and forward-thinking marketers – need to act on today.
There’s no denying it: content creation is a new gold rush for marketers. Your audiences like graphics on social media, watching mobile video and skimming through the blogs in search of ever more personalized messages. In an effort to meet those demands, you have become content factories, trying to produce original content enough to fill every channel under the sun.
Search Engine Optimization
GOOGLE’S NEW ACCELERATED Mobile Pages, aka AMP, makes websites load fast. But that speed comes with a few changes to how the open web works. AMP achieves its remarkable speeds in two ways. First, it requires web developers to use a narrow set of web technologies to create pages. To use AMP, you create an alternate version of your site that conforms to the specifications published by the AMP project.
Which pages your site promotes as the most important is critical for search engine optimization. Remembering the details of past internal linking structures is impossible, unless you use the Wayback Machine for SEO time travel. The home page is an important page, without question. The pages linked from the home page have a higher amount of internal link authority passed to them than pages that aren’t linked to from the home page.
There are so many people generating huge amounts of new data on daily basis. Access to this data means knowledge and money. When it comes to SEO, data also means almost everything: starting from strategic planning and down to exact efforts. Everything should be data-driven to increase your chances of success. Although many marketers are aware of this simple paradigm, not many of them can call themselves a true master.
People typically use Facebook to catch up on news and chat with friends. If you want to connect with your audience, you can’t just copy a headline and call it a day. Instead, ask a question or tease what makes your post interesting. Picture someone sharing the post with their friends. Encourage that with your tone. Your posts will get more engagement on Facebook if you include an image.
Before jumping in and spending precious dollars on Facebook video ads, however, you should familiarize yourself with the process of creating videos, planning a campaign, and carrying it out. Unlike Facebook's Ads Manager, Facebook's Power Editor (available only on Chrome) provides more options for creating copy for the headline and description of your advertisement. Add photos, music, transitions between clips, and background colors to create branded, engaging video that you know will resonate with your audience.
Salespeople today rely on email more and more in their prospecting efforts. But what’s the point of sending emails if the recipients aren't reading them? With this in mind, sales reps would be smart to look into the factors influencing the open and response rates of the messages they send. If you’ve ever wondered why you aren’t hearing back from the prospects you’ve emailed, there is some good news for you.
How is your marketing team innovating and experimenting with new channels that your prospects aren’t being inundated with? If you’re just doing what all of your competitors are doing and aren’t trying anything new, then you’re already behind. In order to accomplish your lofty goals each month, quarter, and year, you’re likely investing heavily in the traditional channels above as a way to capture interest and educate your audience about your technology. One of the best ways to do that is email signature marketing.
If you’re here, you already know relevant, quality links are a big part of search engine visibility. You want to build links, but you might be wondering where to start. You may have seen posts about huge, ambitious techniques that rack in tons of links. Those posts can be intimidating. You don’t have to aim for the sky, right off the bat, though. Instead, you can start from ground zero. You can create a grassroots link building campaign that gets more links, incrementally, instead of either spraying and praying or putting all of your effort into one, huge piece of content.Top 10 Digital Marketing Articles of this Week: 26th February, 2016!,