Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.
Content marketing has rapidly become an essential piece of the B2B marketing puzzle. Buyers are more connected and more self-directed than ever before, and informative, engaging content is key to making sure your organization becomes part of the buyer journey.
Many marketers today seem quick to jump on the latest strategy, approach, or technology, attracted by the promise new and amazing results. It's done with great enthusiasm and the best intentions, but often also with a lack of planning and forethought. And when that happens, the enthusiasm and excitement can quickly turn to a feeling of epic failure.
Search Engine Optimization
Whether a brand new blogger or a seasoned writer, WordPress is one of the most popular and versatile content management systems (CMS) available. You can set up a quick, good-looking, fully-hosted blog using one of its many templates, or you can get into the world of self-hosting and coding to build your own professional site from scratch.
Technical SEO continues to be one of the most valuable stages in any SEO campaign. Ensuring that the technical foundations are laid provides you with the ability to become more creative with content. In this post, I have provided 17 tools that you can use to during different areas of technical SEO.
Pages with a lot of high-quality followers rank better in searches. High-quality followers are real followers on your social channels, and a large percentage of them engage or interact with you in some form. Social signals are a very real factor when it comes to SEO. Search engines look at social signals to find out how often you’re posting to your social media accounts, how many people interact with you and if there are social-sharing elements available to visitors to your site.
If you haven’t added skills to your LinkedIn profile, you’re missing out on an opportunity to optimize your profile for specific keywords and get quickendorsements from your connections for those skills. LinkedIn showcases your top 10 skills based on endorsements so people know where you excel.
If you post on social media, you’re a writer. Being a writer is an important distinction to make. You’re a writer because you publish what you share online for public consumption. Once you press “post” the content is no longer in your hands. And even though you can delete your social media content, as long as someone took a screenshot or shared your content, it will continue to exist.
You need to create great content, promote it, and then convert your hard-earned traffic into email subscribers. Because email is 40 times more effective than social media in customer acquisition, it can’t be ignored. But your work doesn’t stop there either. You need to cultivate a relationship with your subscribers if you want them to ever buy from you.
The value provider, the relationship builder, the sales closer, the news sharer, the brand ambassador, the deal revealer – email marketing is the ultimate multi-tasker. It’s the best way to stay in touch with prospects and keep them warmed up and ready to click, share and buy.
I cringe every time a blogger says "content is king". I don't think content has ever been king because the cliche implies that content trumps all and we all know that just isn't true. Content alone does not drive traffic to a new blog. In fact, great content is only self-sustaining when you already have a strong backlink profile, thousands of readers a day, and a strong social media following.Top 10 Digital Marketing Articles of this Week: 26th June, 2015!,